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For when I need more than 140 characters to finish a thought on marketing, media or message.


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Kenny Powers is back in ‘Eastbound’

UPDATE FEB. 1, 2012: Adds Eastbound & DownDrum Tease” clip and updates numbers of views and likes for clips.

Rejoice has-been athletes everywhere! Kenny Powers is back in Eastbound & Down, and from the looks of this promo, it looks like he’ll be pitching the rawhide in Myrtle Beach, S.C., this season.  Nice to know he found time to shoot the HBO series between pitching Tubes for shoemaker K-Swiss (NASDAQ: KSWS).

Season 3 debutes Feb. 19 on HBO with the tagline urging viewers to “Get F**king Ready.”
 

 
At the time of this update, this clip had 175,270 views, 460 likes, and 9 dislikes. It had 1,500 when I first posted this Jan. 31.

Meanwhile, the Season 3 “Drum Tease” for Eastbound & Down has 436,081 views, 745 likes, and 15 dislikes.
 

 

EARLIER: Kenny Power still gainfully employed in 2011

 

EARLIER: More on Kenny Powers

 

EVEN EARLIER: K-Swiss recruits Kenny Powers

 


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Down, but not out: Kenny Powers still working

ED’S NOTE: This post reflects my interest in advertising as a marketing student. It does not endorse any product, services or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Has-been athletes everywhere will be relieved to know that Kenny Powers is still gainfully employed by shoemaker K-Swiss (NASDAQ: KSWS) as a spokesman for Tubes.

The latest collection of commercials featuring the foul-mouthed anti-hero of HBO’s original comedy Eastbound and Down was posted to YouTube recently and have since caught their fair share eyeballs. The 2-minute-30-second “Behind the Scenes” short that kicks off the campaign has 387,604 views at the time of this writing.
 

 
“Kenny is the CEO; you shut up.” He’s calling the shots at K-Swiss, “doing his thing,” and “being awesome.” Like Kenny’s other Tubes commercials, the spot it silly and engaging. Among the featured co-stars appearing beside actor Danny McBride are supertrainer Jillian Michaels (director of community outreach) of NBC’s Biggest Loser, long-distance runner Josh Cox, MMA champ Jon “Bones” Jones, and the Kansas City Chiefs’ Matt Cassel (director of marketing).

If that’s not enough Kenny and friends, check out the 1-minute-30-second “CEO Kenny Powers” clip that follows.
 

 
Are those clips too long? Then watch “NFL” — a 30-second clip that has 20,874 views so far.
 

As he did in last year’s “Leg Press” and “Secret Muscles” spots, Kenny in “training” (taunting) far superior, still-employed athletes — in this case it’s Matt Cassel and the 49er’s Patrick Willis (VP of carnage). We see the Tubes in action as Cassel and Willis sprint up and down the field (“Cassel, are you CRYING?”), and finally as they overturn Kenny’s horned golf cart. (“You should be ashamed of yourselves, and I am very ashamed … for you. Just so you know, that’s coming out of your paycheck.”)
 

 
Although the longer clips are entertaining and make for great time killers, even the 15-second spots are engaging. What’s impressive about these clips is the shorter scripts still maintain the character’s voice and leave us with an imprint of the brand. “No Middle Choice” features Jon “Bones” Jones in a gym where the motto is “Stop Not Training.” Kenny’s toned-down character is in full force for the 15 seconds (“Do you think Jon “Bones” Jones could train like that with any ol’ stupid pair of shoes?”) and we get see the shoes for one second as he talks (“It’s either Tubes or weakness.”) and for another second after the KSwiss logo flashes. Then, like in the other spots, we’re reminded Season 2 of Eastbound and Down comes out Aug. 2 on Blu-Ray. Well, whaddya know?

As a fan who loved the six-episode first season, I was disappointed in the second. So save your money — maybe for some Tubes.

Want more of Kenny before the third season? Go to the K-Swiss YouTube channel or visit the K-Swiss Facebook page and “escape the wrath of Kenny.”
 

EARLIER: More on Kenny Powers

 

EVEN EARLIER: K-Swiss recruits Kenny Powers

 


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Journalism’s fall — 140 characters at a time

More proof that you don’t put your brand — or reader engagement — in the hands of a child and/or buffoon.

What follows is a valid suggestion from a reader:

http://twitter.com/#!/jstrevino/status/83569120313999361


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Older Facebook users clicking brands’ ‘Like’ button

Digital intelligence outfit eMarketer reports that older Facebook users, 35 and older, are connecting with — or “liking” — more brands on the site. Considering these are the folks with the most discretionary income, it’s all the more reason not to put the brand in the hands of a child; marketing through social media is best left to the professionals — not the interns.

Click the eMarketer graphic to go to the post:


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Twitter grows up — sort of

Pew Internet & American Life Project has released a great report that looks at Twitter’s expanding adult user base: 13% of adult Internet users are on Twitter! And they’re not just “younger adults.” Check out the jumps for these groups from November 2010 to May 2011.

Also of note: 95% of Twitter users polled own a mobile phone, and 54% of those users access Twitter on their personal device.


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Amazon’s Gaga near-giveaway gums up downloads

The Walls Street Journal reports Amazon customers who bought Lady Gaga’s Born This Way for 99 cents were met with serious delays. A company spokesman told the WSJ that customers who ordered Born This Way on Monday would get the full album for the promotional price.

Good for them. Had these consumers been as stubborn stupid as I was, they could have wasted three and a half hours of their lives restarting the download.

EARLIER: Web 2.0 goes full force as Amazon offers Lady Gaga’s Born This Way album for 99 cents.


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Get Gaga for 99 cents on Amazon

Attention Little Monsters: For one day only eCommerce giant Amazon is offering Lady Gaga’s new album Born this Way for 99 cents. The wheels of Web 2.0 were in full force for this promotion: I heard about it first on my iPhone, and then on Facebook and finally, Tumblr.

Get it while you can click it.

Hat tip to Erin K. at Ultra K for the heads-up.

RELATED: The Weird Al Yankovic parody, Perform This Way.