J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


On the road with @foursquare

Although I’m opposed to texting and driving, I must confess that I will check in on foursquare when I’m at a stoplight. It’s not the best habit I’ve ever had, but I’ve had worse. As a result of these check-ins, I’m the mayor of at least three intersections in the D.C. metro area.

Watch me soar! Today, Tysons Corner! Tomorrow, the world!

I’m just kidding. I’m not destined to take over anything other than my 3-foot-by-3-foot faux cubicle at work. Perhaps this is why I play for mayorships on foursquare: I need a goal to boost my sense of self because I’m not finding the challenge anywhere else. So I’ll play foursquare when I’m stuck in traffic on the road to nowhere, and sometimes I see nearby deals that are nearly as odd as the check-ins themselves.

Most recently when I checked into “Behind this slow-ass Toyota,” I saw a nearby deal at The Metropolitan at Lorton Station. I had thought this was a restaurant, but upon further investigation — conducted in front of a computer, not in traffic — I found out it’s an apartment complex — one of a chain, in fact. Foursquare players who check in and leave a “gracious tip” can earn extra entries in a monthly gift-card giveaway. A few more searches and scrolls told me this special is available at several Kettler properties in the area, including the Fields at Merrifield, which I found during another poorly timed stoplight. This is a special obviously designed for residents who know what the properties are, not a particularly wide audience.

Another recent deal I spotted while stuck in traffic: 5% discount with the first check-in at Merrifield Oriental Rug on Dorr Avenue. Although I firmly believe small-business owners should avail themselves of all of social media’s marketing opportunities, I have to wonder whether foursquare would reach this store’s demographic. Maybe. I’ll hope so.

I’m also curious as to how many responses Inova Urgent Care Center in Vienna has received for its special. They’re offering a free “blood pressure tracker wallet card” for first check-ins. This is another special targeted to a very specific group — a much older group than those who would be psyched by the free music Old Navy is offering for check-ins.

In non-traffic-related-check-in news, a recent visit to Tysons Corner Center showed no new deals other than those I reported last time. The store managers there need to step-up their location-based marketing efforts. Wired-in kids with lots of Mom & Dad’s discretionary income run that mall and they’re checking in. If I were running a shop there, my store’s name would be all over foursquare. It’s easy, it’s free and you can’t afford not to do it.

ABOUT THIS SERIES: As a marketing student interested in social media’s role in promotion, I record specials that I see when I check in on foursquare. For me, it’s fun to see how businesses are using it to court customers, which stores are catching on — and which ones aren’t. This project is mostly to satisfy my intellectual curiosity, so stoppers-by might be bored. Googlers, if you’re looking for information about MAC’s Wonder Woman cosmetic line and foursquare offer, here’s the post.



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Music, fondue, discounts: Deals spotted on @foursquare

As I mentioned in an earlier post about foursquare, I’m recording the deals I see as I check in. For me, the marketing student, it’s fun to see how businesses are using it to court customers — and how more businesses are catching on.

This is mostly to satisfy my intellectual curiosity, so stoppers-by might be bored. Googlers, if you’re looking for information about MAC’s Wonder Woman cosmetic line and foursquare offer, here’s the post.

Some deals spotted on foursquare in the McLean, Va., area:

  • Old Navy offers a free music download “Lunatic” by Andy Grammer.
  • 15% off next purchase at American Eagle Outfitters.
  • 10% off regularly priced merchandise at Metropark; mayor receives a one-time 20% discount.
  • Ritz Camera and Image is offering five free 4×6 prints at its Tysons Corner location.
  • Wildfire, a most excellent eatery, will treat the mayor to a spinach and artichoke fondue.
  • At Harry & David, get $10 off a $50 purchase. From the offer: “Excludes wine (bummer) and gift cards.” Cute.
  • Spotted again: First-time check-ins can get $5 off any $25 purchase at Payless ShoeSource.

Noticeably absent: MAC cosmetics, which has its own foursquare campaign going on now.

I’ll update the list as I see more offers.

ED’S NOTE: This URL has been SEO’d to death.