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For when I need more than 140 characters to finish a thought on marketing, media or message.


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Toyota Venza girl angry about Triscuits

EDITOR’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 
Our heroine from the Toyota Venza commercial can be seen in the new Triscuits commercial.
 

 
That’s all I have to say about that right now because I have to go to dinner.
 

Like this commercial? Hate it?

 

Tell me why! (No registration required.)

 

Like the ad? Show Allyn Rachel the love on her Facebook page.

* * * * * * * *

RELATED: Toyota Venza Girl plugs eBay

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 

RELATED: How Lady Gaga helped me get off Facebook

 


2 Comments

Jackson Hewitt: ‘This is Steve’

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Finally, I’m writing about an advertising effort that does not involve the Toyota Venza Girl (who is also in the eBay “Blue Jeans” commercial and the McRib commercial) or Allstate’s Mayhem — even though those characters are what attract my core readership.  
 

 
My attention was caught tonight when I heard Montell Jordan‘s This Is How We Do It.  The infectious R&B hit from 1995 introduces us to Steve, who is way too happy to be having his taxes done at Jackson Hewitt. (As I’ve written before, I have a very short attention span, and if a TV ad catches my attention as I’m studying/doing laundry/blogging while half-watching a show I recorded, that tells me other people are likely to be noticing, too. Of course I had to find out more about this spot.)

Turns out that Jackson Hewitt has a channel on YouTube and is trying to rebrand the tax season with “tax refund joy.” Indeed, Steve is smiling and dancing, and the whole office joins in the celebration of Steve’s refund. The commercial’s narrator explains for us:

 

Steve did his taxes at Jackson Hewitt and just found out how much he’ll be getting back this year. Want to feel as excited as Steve at tax time? Jackson Hewitt’s How You Do It℠.

~ Jackson Hewitt Tax Service
“This Is Steve,” 2012

 
The ad closes with a simple and persuasive call to action: “Let us estimate your refund. Free. No appointment necessary.”

At the time of this writing, this clip, posted Jan. 4 on YouTube, had 208,379 views, 1,327 likes, 22 dislikes, and 580 comments.

From the YouTube comments:

Every time I watch this, I can’t just watch it once … I have to watch it at least 7 times in a row. That way every time I watch it, I can look at one dancer at a time and laugh all over again. Hysterical!

~ mysticalblonde,
YouTube member

That’s high praise, mysticalblonde. I don’t have that kind of time, but I think it’s cool that you’re so pumped about a tax service’s commercials, and Jackson Hewitt folks should be, too: That’s quite an impression.

Of the 580 comments on the clip posted on YouTube, mysticalblonde’s was one of the more coherent and insightful: She says she watches the commercial several times in a row and explains why. Among the other comments were a lot of “LMFAO” and “My fave!” — in addition to heated debates about “arm jiggles” and “the white lady,” commentary not really any more or less sophisticated than other remarks on other channels.

And although I don’t buy the idea that tax time is something to celebrate, I have to give Jackson Hewitt’s ad agency props for at least making me forget for 30 seconds how shitty tax season really is.

About the Jackson Hewitt YouTube Channel
(As of Jan. 24, 2012)

  • Total Upload Views: 382,220
  • Joined: Oct. 15, 2006
  • Subscribers: 135

AGENCY:22squared, the folks who brought us the Baskin Robbins “Who Is That?” spot.

 


4 Comments

Toyota Venza girl does an ad for McRib


ED’S NOTE:
This post reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

UPDATE 8-12-12:Toyota Venza girl is angry about Triscuits.

 

UPDATE 11-03-2011: Like the ad?
 
Show Allyn Rachel the love on her Facebook page.

 

* * * * * * * *

 
I think I’m going to change the name of this blog to the Allyn Rachel & Other Stuff Blog. She’s all you people want to read about this year!

J’s Pages commenter Sarahbelle tipped me off that the “Toyota Venza girl” is also featured in the new commercial for the McRib, another bewildering food marketing success.

The McRib ad is a clever bid for mobile users, much like the new eBay ads. In the McRib spot, newlyweds Rachel and a Steve Zahn lookalike are about to embark on their honeymoon when he gets a text that the McRib is back! (“I’m gonna miss it!”)
 

 
 

I married a 14-year-old!

 

~ Allyn Rachel,
as McRib Bride

 
The ad does a great job of showing that all the characters have obeyed McDonald’s call-to-action for mobile users: “Get the word out: McRib is back!”

And it’s worth noting the spot fails to answer the question: What the hell is a McRib?

At the time of this writing, this HD version had 379 views, the SD version 2,546. There were 8 likes, 1 dislikes and 7 comments.

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See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
 

UPDATE 10-27-2011: Allyn Rachel on Twitter

 

EARLIER:Toyota Venza Girl on MSN

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 


1 Comment

eBay polishes its new act in ‘Salon’ commercial

ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No products, services or agencies are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Not long after I wrote about the Toyota Venza Girl in the eBay “Blue Jeans” commercial, I caught another ad from the “When it’s on your mind, it’s on eBay” campaign. Even after I write about an advertising strategy, I like to find commercials “in the wild.” I have a very short attention span, and if a TV ad catches my attention as I’m studying/doing laundry/cleaning/blogging while half-watching a show I recorded, that tells me other people are likely to be noticing, too.
 
(Post continues after video.)
 

 

She was here once. She had toes like a sloth.

 

~ Snarky pedicurist on tabloid celebrity in eBay commercial

 
This time, we the consumer get to eavesdrop on 20somethings as they get their weekly mani/pedis in “Salon,” a 30-second spot with an ADHD-inspired script that shows how quickly we can fall in love with those “amazing shoes” we see in US Weekly or Talentless Bimbos Daily or whatever rag we’re force-fed while strapped to a chair at a salon. Our heroine — the targeted “shopping enthusiast” — uses her eBay app to find “this heel” that is “so fabulous!” (“Mine! Look at that!”) She was fast with the swipe, and no sooner had we found out Maui’s mom built a yacht lake house for her pug, our mobile shopper had purchased what was on her mind: the amazing shoes she saw just seconds ago in the tabloid.

For readers who didn’t catch the last post, the “When it’s on your mind, it’s on eBay” campaign” is designed to expand the ecommerce giant’s footprint in mobile commerce, a daunting task for a company seen primarily as an auction marketplace. With the “Buy It New. Buy It Now” call to action, eBay (NASDAQ: EBAY) urges shoppers to take advantage of the 62% of 200 million live listings that are “fixed price,” and the 70% of those products that are new. (Like the new jeans that actress Allyn Rachel orders in the “Blue Jeans” commercial.)

According to the press release announcing the campaign, eBay is targeting the “shopping enthusiasts,” the category of shopper who are most likely to shop using mobile devices. The first step in reaching those shoppers is through legacy media: Six 30-second TV commercials began airing Sept. 14 on national cable network shows including Top GearSportsCenter,Tosh.0The Daily Show with Jon StewartTop Chef and The Rachel Zoe Project — about the time Googlers started hitting this site looking for more information about the actress in the “Blue Jeans” ad.

At the time of this writing, this “Salon” clip (uploaded Sept. 13, 2011, on YouTube) had 12,336 views, 39 likes and 36 dislikes. A fan’s comments tipped me off to the name of the woman playing the “shopping enthusiast.” She is Kestrin Pantera, an actress, producer and voice-over artist who has a band and studies at the Groundlings. You can read more about her on IMDB.

About the eBay YouTube Channel
(As of Sept. 26, 2011)

  • Channel Views: 185,968
  • Total Upload Views: 1,724,434
  • Joined: Oct. 30, 2005
  • Subscribers: 1,272

 
AGENCY: Venables Bell & Partners, the folks who convinced us that Slim Jims are “mantastic!”
 

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EARLIER: Toyota Venza Girl in eBay ‘Blue Jeans’ ad

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 


2 Comments

Toyota Venza commercial: ‘I’m pretty much killing it out here’

ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

“Old” people with the cool new Venza are horseback riding now! A lesser-known commercial for the Toyota crossover features a 20something worried about her parents now that she has moved cross country. (“It’s the worst thing that has ever happened to them.”) And as she’s “killing it out here,” her parents are zipping along the countryside in their Venza, only to ditch it to go horseback riding.
 

 

What do they do every day without me there?

 

Are they eating?

 

~ 20something in the Venza ‘Cross Country’ commercial

 
Despite the return to the range, the point is the empty-nester parents just “keep on rolling.”

For those of you who may be wondering why I’m writing about this commercial that was posted in early July, it’s because it’s getting more air time, which means I’m getting more search-engine hits from people looking for it. So I aim to please; I’m a slave to Googlers this way.

At the time of this writing, this clip on YouTube had 15,378 views, 39 likes and 2 dislikes. The most notable of the seven comments:
 

That’s the cleanest barn I’ve ever seen.

 

~ Anonymous YouTube commenter

 
Yes, it was. Especially to shelter horses.
 
AGENCY: Saatchi & Saatchi, LA.
 

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About the Toyota YouTube Channel
(As of Sept. 26, 2011)

  • Channel Views: 4,837,162
  • Total Upload Views: 15,624,245
  • Joined: March 5, 2008
  • Subscribers: 10,650

 

RELATED: Toyota Venza Girl plugs eBay

 

RELATED: Toyota Venza Girl on Yahoo!

 

RELATED: More on the girl in Toyota Venza commercial

 

RELATED: Toyota Venza: ‘That’s not a real puppy’

 


11 Comments

FLASHBACK: JUST IN: Toyota Venza girl does an ad for eBay

UPDATE 8-12-12: Allyn Rachel, aka the Toyota Venza girl, is angry about Triscuits.

 

UPDATE 11-03-2011: Like the ad? Show Allyn Rachel the love on her Facebook page.

 
Toyota Venza Interactive Ad on YahooED’S NOTE: This post reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

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UPDATED with details 9-20-2011

Googlers have been hitting this site to see whether the “Toyota Venza girl” is also featured in the recent eBay commercial entitled “Blue Jeans.”

She is — as you can see here. I don’t have any information about this clip right now, but I’ll see what I can dig up. She plays Susie, the daughter with the super hip mobile device iPad.

(Post continues after video.)
 

 

This commercial is part of eBay’s “When it’s on your mind, it’s on eBay” campaign designed to expand the ecommerce giant’s footprint in mobile commerce, a daunting task for a company seen primarily as an auction marketplace. With the “Buy It New, Buy It Now” call to action, eBay urges shoppers to take advantage of the 62% of 200 million live listings that are “fixed price,” and the 70% of those products that are new. (Like the new jeans that actress Allyn Rachel orders in the commercial.)

According to the press release announcing the campaign, eBay is targeting the “shopping enthusiasts,” the category of shopper who are most likely to shop using mobile devices. The first step in reaching those shoppers is through legacy media: Six 30-second TV commercials began airing Sept. 14 on national cable network shows including Top Gear, SportsCenter, Tosh.0, The Daily Show with Jon Stewart, Top Chef and The Rachel Zoe Project — about the time Googlers started hitting this site looking for more information about the actress and the “Blue Jeans” ad.

At the time of this update writing, this YouTube video (posted Sept. 17) had 1,271 379 views, 3 1 likes and 0 dislikes.

AGENCY: Venables Bell & Partners, the folks who convinced us that Slim Jims are “mantastic!”

* * * * * * * *

See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
 

UPDATE 10-27-2011: Ally Rachel on Twitter

 

EARLIER:Toyota Venza Girl on MSN

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 

RELATED: How Lady Gaga helped me get off Facebook

 


8 Comments

Toyota Venza girl spotted on MSN!

UPDATE 11-03-2011: Like the ad?
 
Show Allyn Rachel the love on her Facebook page.

 

* * * * * * * *

ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Our heroine from the Toyota Venza commercial has been recently spotted on the MSN portal in an interactive ad that encourages viewers to “learn stuff.” It seems as though this is the same ad that appeared on Yahoo! in July, complete with the appealing character who engages with the viewer — “Click on something!” — and unassuming links: “Learn more at Toyota.com” and, of course, “See the commercial on YouTube.”

Like this commercial? Hate it?

 

Tell me why! (No registration required.)

 
There are a lot of clips of the popular TV commercial on YouTube, so it’s difficult to get an accurate number of views. At the time of this writing, this YouTube video (posted July 6) had 102,278 views, 427 likes and 31 dislikes. On the official Toyota channel, with lovely Venza display ad (natch!), the video had 26,289 8,129 views, including 75 likes and 11 dislikes.

A quick scroll through the comments leads me to believe even less in America’s education system, and so I will not be posting quotes from “the conversation.”

Although the official Toyota channel’s numbers aren’t that impressive, collectively the video posts have sparked quite a bit of consumer engagement – which is what a marketer wants when investing in Internet advertising. And while the viewing audience was introduced to the Venza girl (played by Allyn Rachel) through old-fashioned television advertising, we’re getting to know her better here on the innerwebs thanks to YouTube, Twitter, this blog and other Web 2.0 outlets.
 

 
About the Toyota YouTube Channel
(As of Sept. 18, 2011)

  • Channel Views: 4,769,316
  • Total Upload Views: 14,826,660
  • Joined: March 5, 2008
  • Subscribers: 10,485

 

UPDATE 9-18-2011: Toyota Venza Girl plugs eBay

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 

RELATED: How Lady Gaga helped me get off Facebook