J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.


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Nielsen: Top U.S. Web Brands in 2011

Nielsen reports that Google is still the top web brand in 2011, followed by Facebook, which is where Americans spend the most time online. According to Nielsen’s Q3 social media report,  Facebook users spent 53.5 billion minutes on the site in May 2011. (I bet I work with some of those Facebook enthusiasts.) It is also the top social networking site through mobile devices: 46,500,000 unique audience members.


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Nielsen Wire: Top U.S. Web Brands March 2011

Nielsen reports that Google is still the top web brand for March, followed by Facebook, which was tops in average time spent on site: 6:35:43.

I bet I work with some of those Facebook enthusiasts.

A quick look at the unique audience numbers:


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eMarketer Quick Stat: U.S. mobile ad spending to break $1B

Emarketer study looks at U.S. mobile ad spending. The study estimates a 48% jump from 2010. (Graphic mapped to eMarketer blog post about study.)

 

 

 

via Quick Stat: US Mobile Ad Spending Expected to Break 1 Billion This Year.


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One way to go

Amazon: You can't pee onlineAt right is a sign spotted days ago at a closed Borders in Chicago. There are a lot of fourth-grade-level bathroom jokes I could make, but I won’t. I will agree, though, the sign makes a good argument for the brick-and-mortar bookstores.

In other publishing news, Barnes & Noble is recruiting app developers for its Android-based NOOK Color Reader Tablet. For more information, check out the NOOK Developer blog or register as a developer.

This news comes on the heels of the late-March frenzy inspired the April update for NOOK.

The NOOK Color at a glance:

    Height: 8.1 inches
    Width: 5.0 inches
    Depth: 0.48 inches
    Weight: 15.8 ounces
    Price: $259

 
And that concludes my reporting on eBooks today because my portfolio needs polishing and I have an e-commerce project I need to wrap up.

Photo via e-reads and e-BookNewser.


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NOOK Color about to get cooler

Source: Barnes & Noble

I meant to post this a few days ago, but life interrupted. Better late than never.

In the interest of all things e-textbook-related, a roundup of the NOOK Color April update reports that has everyone in a tizzy.

The NOOK Color at a glance:

    Height: 8.1 inches
    Width: 5.0 inches
    Depth: 0.48 inches
    Weight: 15.8 ounces
    Price: $259

Also of interest in the wake of the Wi-Fi-only Xoom release: A February article from Tech Republic on how to hack the NOOK Color into a full Android tablet. As the story responsibly notes,
if you do this, you will void the warranty. Proceed with caution.

EARLIER: A roundup of e-textbook developments and forecasts, as well as a student’s two cents on the shift in the industry.

EVEN EARLIER: The Wall Street Journal reported the publishing powerhouses were going to expand their e-textbook offerings.


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Kenny Powers is f-in’ IN March Madness

Tournageddon: Experience March Madness the Kenny Powers wayED’S NOTEThis post reflects my interest in advertising as a marketing student. It does not endorse any product, services or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Kenny Powers is back hawking K-Swiss Tubes during the sweat-soaked, beer-stained, testosterone-fueled insanity that is March Madness.

Yes, this news is about as fresh as a towel on a locker room floor  — I have to admit that I had forgotten about our loveable anti-hero and his side job for K-Swiss (NASDAQ: KSWS). Even so, I want to quickly examine  the most recent leg of the campaign I wrote about last summer. “Tournageddon” is a balls-to-the-wall social-media push that starts on Facebook and ends up on Yahoo Fantasy Sports.

Fans can submit their picks, pore over team analyses, get recaps filled with Kenny’s insights and — ultimately — they can spend more times him and his Tubes. And when fans are done killing time mourning their busted brackets, they can download the Muscle Machine app from iTunes or let Kenny manage their Facebook page with the Workout Wingman app. The idea behind the Wingman app is you’ll be “training in K-SWISS Tubes like a true frickin’ champion” instead of Facebooking (fat chance) and Kenny will answer your friends’ posts (“You’re f-in’ OUT, MOM!”).

Since I last wrote about Kenny Powers and Tubes, the Tubes site has been overhauled with a very masculine red and black theme. Very fiery. Powerful. Like Hell. Makes me want to go buy some Axe body wash or something. Lame jokes aside, it’s a very comprehensive e-commerce portal: Shoppers can customize a pair of Tubes, watch the very funny advertising spots featuring Patrick Willis and Jeremy Shockey, connect with Kenny on Facebook and Yahoo, and even order season one of Eastbound & Down, the critically acclaimed six episodes that introduced us to a foul-mouthed has-been ballplayer that somehow stole our hearts.

I think what I appreciate most about the Tubes campaign is how all the copy maintains Kenny’s voice, such as it is outside of the HBO series, while promoting the athletic shoes. It’s unlikely actor/Kenny creator Danny McBride was available to whip up copy for 72andSunny, the agency behind the Tubes campaign, so props to the writers for keeping Kenny real and an appropriate PG-13. He’s still a crass buffoon, even when he’s not dropping the f-bomb after every third utterance.

Finally, here’s Kenny in the spot “Gravity,” featuring New Orleans tight end Jeremy Shockey. I had planned to post this a long time ago, but I couldn’t find it and then I eventually lost interest. Perhaps the lackluster second season of Eastbound & Down played a role in my forgetfulness.

 

 


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McGraw-Hill, Pearson invest in e-textbook developer

The Wall Street Journal and New York Times reported that textbook publishers McGraw-Hill and Pearson have invested in Inkling, the San Francisco-based e-textbook developer.

From The Wall Street Journal story:

Inkling declined to disclose the specific amounts McGraw-Hill and Pearson invested or the total funding it has raised so far. The start-up’s current investors– Sequoia Capital, Felicis Ventures, Kapor Capital, and Sherpalo Ventures–also took part in the financing.

EARLIER: A roundup of e-textbook developments and forecasts, and a student’s two cents on the shift in the industry.

EVEN EARLIER: The Wall Street Journal reported the publishing powerhouses were going to expand their e-textbook offerings.