J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


eMarketer: Search and social media make online shoppers

Research firm eMarketer released a report today that looks at the impact of search and social media in ecommerce: Search and Social Together Aid Online Shoppers.

The survey cited shows 48% of “converted” online shoppers — those are the browsers-turned-buyers — use search AND social media to shop, while 51% use just search.


No surprise results here

In its February analysis, ComScore (NASDAQ: SCOR) reports Google has again dominated the U.S. search market with 65.4% of the market share, followed by Internet pioneer Yahoo with 16.1%. According to comScore, more than 15.4 billion searches were conducted in February, and 10.1 billion of those searches were conducted through Google Sites.

The entire report can be found here on comScore.com.