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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


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REWIND from 2010: ‘Mayhem’ the fir tree

EDITOR’S NOTE: This post originally appeared on J’s Pages in 2010 after I saw it on Yahoo! as a display ad. I’m reposting with updated YouTube views in the interest of the holidays.


 

With a scent that’s like making love to a lumberjack.

~ Mayhem the Fir Tree

 
Allstate’s “Mayhem” (played by Dean Winters) doesn’t take time off for Christmas. Instead, the “world’s greatest Douglas fir” — with a scent “like making love to a lumberjack” — becomes Mayhem when the twine comes undone on the way home and and lands in the path of an oncoming car.

As of this update, the clip has 894,081 views on YouTube, with 1,405 likes and 48 dislikes. On Dec. 14, 2010, the clip had 74,713 views on YouTube.

Agency: Leo Burnett, the folks who brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.


New holiday ‘Mayhem’ from Allstate

UPDATE 6-5-2012: Allstate is updating its YouTube channel, and this video was not among those that were reposted. I found a clip on another channel, but the quality isn’t as good as the original.

 

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
Behold!  Twelve days of “Mayhem” from Allstate — a montage of the year’s ads featuring Dean Winters in the role of “Mayhem.”
 

 
At the time of this writing, the clip on YouTube, posted just hours ago, had 307 views, 74 likes, 1 dislikes.

It was not posted on Facebook yet as of 8:59 p.m.

Agency: Leo Burnett, the folks who brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.
 

RELATED: 2010’s Holiday Mayhem

 

RECENT: Mayhem is the Sexiest GPS Alive

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 

Recalculating!


7 Comments

‘Mayhem’: The Sexiest GPS Alive

Allstate is offering some eye candy for “Mayhem” fans: A full-color photo of Dean Winters as the “Sexiest GPS Alive,” an obvious play on People magazine’s moronic tradition of lauding some half-wit no talent with great abs.

At the time of this writing, 19,551 Mayhem’s Facebook “liked” the new photo, 1,713 had something to say about it, and 3,663 shared it with their friends.

Recalculating!

 

RELATED: Mayhem the GPS: ‘RECALCULATING’

 

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


Update: Federal court blocks new tobacco warning labels

A federal court on Monday temporarily blocked a government plan to cover cigarette packs with grisly warning labels. Judge Richard Leon of the U.S. District Court for the District of Columbia ruled that there is a clear line between “impermissible expropriation” of the tobacco companies’ packaging and “constitutionally permissible dissemination” of information, and ordered the Federal Drug Administration regulation be put on hold until 15 months after a final ruling on the tobacco companies’ lawsuit. Court watchers predict the free-speech case will ultimately be decided by the Supreme Court.

FROM 6-21-2011: Warning labels anything but smooth


 
In an effort to curb smoking-related deaths, the Food and Drug Administration is revising cigarette warning labels — on “all cigarette packaging and advertisements in the United States” — to include such images as cancerous mouths, blackened lungs and even a corpse. The FDA on Tuesday released images of the graphic new warnings, which will start appearing in September 2012.

The gory labels are part of the Family Smoking Prevention and Tobacco Control Act, which Congress passed in 2009. The act grants the FDA authority over the industry’s marketing and advertising efforts, prompting R.J. Reynolds Tobacco, Lorillard Inc., and several other tobacco companies to sue, arguing a violation of free speech rights. The companies argued the law interferes with communication with adult consumers, advertisers and other tobacco companies.

Although a judge later struck down part of the federal law — a section banning the use of color and graphics in labels and advertising — most of the act was upheld, including the requirement for new health warnings.

What do you think of this attempt to deter smoking?
 
Too much? Not enough?


3 Comments

‘Mayhem’ the Streaker: ‘300 pounds and painted blue’

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Allstate’s beloved Mayhem is disrupting the game again, this time as a streaker who is “300 pounds, painted blue” and running through a football stadium. (“Go, State!”)

Allstate (NASDAQ: ALL) uploaded the 30-second clip Oct. 31 on YouTube. At the time of this writing, it had 1,565 views, 94 likes, 0 dislikes and 0 comments.

And apart from the cleats, I am completely naked.

 

~ Mayhem the Streaker

 
With Mayhem’s “nudity” pixelated, we follow along as security chases him from stadium and into traffic, where Mayhem causes a T-bone collision. Mayhem does his bit about the “if you got 15-minute insurance, it might not pay for this, so call Allstate. You could save cash and be better protected from mayhem, like me.” A “Woohoo!” and then the more serious call-to-action: “Shop less, get more. Make one call to an Allstate agent.”

At the time of this writing, Allstate had not posted “Super Fan” on Facebook, but a fan named Wendy did. At the time of this writing, 1 hour later, the clip had 1 like, 0 comments and 0 shares — but it’s early.

From the Facebook comments:
 

Thanks for posting this on youtube even if you didn’t post it here!
~ Wendy,
Facebook member

 
and
 

Thanks for posting this Wendy – I’ve been looking for it everywhere!! 🙂
~ Amy,
Facebook member

 
This is just speculation on my part, but the clip might not have been posted yet because it would have been lost on the Wall as the fans posted their photos of their Mayhem Halloween costumes, which is really cool to see. However, fans are looking for the ad, so I might have to reactivate my Facebook today and help ’em out.

About the Allstate YouTube Channel
(As of Nov. 1, 2011)

  • Channel Views: 436,016
  • Total Upload Views: 17,367,889
  • Joined:Feb. 28, 2006
  • Subscribers: 6,797 (up from 5,966 on Oct. 3)

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.

* * * * * * * *

 

Love it? Hate it?

 

Tell me! (No registration required.)

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


Allstate’s DJ Mayhem throws a rave in your attic

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Making the most of the set and makeup from the “I’m a raccoon” spot, the ad directors for Allstate’s (NASDAQ: ALL) Mayhem series put Dean Winters in an attic with some strobe lights presumably to throw a rave. I thought fans of the series might be disappointed because there are no amusing quips in the 15-second “Mayhem in the House.”

I thought wrong.
 

Love it! Needs to be longer. Whomever thought of this character is a marketing genius. And for casting, too. Can’t see anyone else playing this role.
~ Valerie on Facebook

 

 
I said I was wrong. It happens.
 

Best. Advertisement. Ever.
~ Pamela on Facebook

 
I don’t agree, Pamela, but I get it: You guys still love Mayhem.

“Mayhem in the House” was posted on YouTube and Facebook on Oct. 25. At the time of this writing, 46 hours later, the post on Facebook had 3,865 likes, 231 comments and 1,084 shares.

And that’s what we call viral marketing, kids.

As usual, there was less viewer feedback on the brand’s YouTube page. Even so, at the time of this writing, the clip had 13,917 views, 157 likes and 4 dislikes. There would be 5 dislikes, but I didn’t bother to log in.

About the Allstate YouTube Channel
(As of Oct. 27, 2011)

  • Channel Views: 430,902 409,275>
  • Total Upload Views: 16,784,962 14,366,356
  • Joined: Feb. 28, 2006
  • Subscribers: 6,621 5,966

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.

* * * * * * * *

 

Love it? Hate it?

 

Tell me! (No registration required.)

 

UPDATE 11-01-2011: “Go, State!” — Mayhem goes streaking

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


2 Comments

Angry Birds for Chrome: ‘Mustache is funny’

ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Sometimes I just have to post an ad because I think it’s really funny. If I see an ad during a recording and rewind it three times, there has to be something there: a sharp script, dialogue that I get, a unique look. To be honest, I don’t have a lot to say about the Angry Birds as spokespersons for Google’s (NASDAQ: GOOG) Chrome browser other than to say, yes, Chrome does have “amazing frame-rate capabilities,” and Peter does look angry.
 

WebGL!

 
This clip was posted on YouTube on Sept. 20. At the time of this writing, it had 183,096 views, 1,919 likes, 53 dislikes and 223 comments, none of which are worth repeating.

About the Google Chrome Channel
(As of Oct. 3, 2011)

  • Channel Views: 6,770,827
  • Total Upload Views: 77,608,585
  • Joined: Sept. 1, 2008
  • Subscribers: 97,733

AGENCY:  Google Creative Lab and Bartle Bogle Hegarty, the folks that brought us Ally Bank’s “Egg Management Fee.”

* * * * * * * *

 

Do YOU like this commercial? Do you hate it?

 

Tell me! (No registration required.)

 

RELATED: Angry Birds on the Middle East

 

RELATED: Angry Birds cupcakes

 


2 Comments

‘Mayhem’ the text walker: Allstate goes for LOLs in 15 seconds

ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

“OMG! There’s a new Mayhem commercial!” In an ad that seems almost too easy lazy, Allstate (NASDAQ: ALL) reminds us how funny it is to hear Dean Winters say, “OMG” in the new “Text Walker” spot, just uploaded to Facebook and YouTube.

I pay more attention to my OMGs and LOLs than the c-a-r-s that are about to h-i-t me.
~ Mayhem the Text Walker

 
The commercial is only 15 seconds, so there’s not much for Mayhem to say, but it’s still disturbingly accurate and engaging enough so that we stick around to the more serious call-to-action: “Shop less, get more. Make one call to an Allstate agent.”

“Text Walker” was posted on Facebook on Oct. 2. At the time of this writing, 18 hours later, it had 4,851 likes, 330 comments and 1,206 shares.

From the Facebook comments:
 

Looks like my daughter walking down the street, paying attention to NOTHING.
~ Sonja,
Facebook member

 
and
 

Meh … I love you Mayhem, but you could have done MUCH better!
~ Drew,
Facebook member

 
I agree, Drew.

As usual, there was less viewer feedback on the brand’s YouTube page. Even so, at the time of this writing, the clip had 11,530 views, 113 likes and 2 dislikes.

The lone comment from a YouTube viewer:
 

Top right corner. Who in the world names our streets?
~ ImN0tFamousYet,
YouTuber

 
Good question. You made me look, ImN0tFamousYet.After rewinding and pausing the clip, it Looks like “Text Walker” got hit on Owensmouth Street, probably named after the propmaker’s obnoxious brother.

About the Allstate YouTube Channel
(As of Oct. 3, 2011)

  • Channel Views: 409,275
  • Total Upload Views: 14,366,356
  • Joined:Feb. 28, 2006
  • Subscribers: 5,966

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.
 

* * * * * * * *

 

Why do YOU like this commercial? Or why do you hate it?

 

Tell me! (No registration required.)

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


2 Comments

Toyota Venza commercial: ‘I’m pretty much killing it out here’

ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

“Old” people with the cool new Venza are horseback riding now! A lesser-known commercial for the Toyota crossover features a 20something worried about her parents now that she has moved cross country. (“It’s the worst thing that has ever happened to them.”) And as she’s “killing it out here,” her parents are zipping along the countryside in their Venza, only to ditch it to go horseback riding.
 

 

What do they do every day without me there?

 

Are they eating?

 

~ 20something in the Venza ‘Cross Country’ commercial

 
Despite the return to the range, the point is the empty-nester parents just “keep on rolling.”

For those of you who may be wondering why I’m writing about this commercial that was posted in early July, it’s because it’s getting more air time, which means I’m getting more search-engine hits from people looking for it. So I aim to please; I’m a slave to Googlers this way.

At the time of this writing, this clip on YouTube had 15,378 views, 39 likes and 2 dislikes. The most notable of the seven comments:
 

That’s the cleanest barn I’ve ever seen.

 

~ Anonymous YouTube commenter

 
Yes, it was. Especially to shelter horses.
 
AGENCY: Saatchi & Saatchi, LA.
 

* * * * * * * * *

 
About the Toyota YouTube Channel
(As of Sept. 26, 2011)

  • Channel Views: 4,837,162
  • Total Upload Views: 15,624,245
  • Joined: March 5, 2008
  • Subscribers: 10,650

 

RELATED: Toyota Venza Girl plugs eBay

 

RELATED: Toyota Venza Girl on Yahoo!

 

RELATED: More on the girl in Toyota Venza commercial

 

RELATED: Toyota Venza: ‘That’s not a real puppy’

 


1 Comment

Ally Bank’s acceptance speech

ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

While suffering through a recording of the season premiere of CSI today, I noticed this commercial for Ally Bank, “Stop Accepting Nonsense.” As someone who just endured 16 weeks of seemingly endless discussion of electronic fund transfers, ACH, credit cards, debit cards, smart cards and all the associated fees, I couldn’t ignore a commercial that is trying to make light of such, well, nonsense.
 

 

It’s a bank. What do you want? A hug?

 
Although humorous, the spot’s soundtrack and script (“JUST ACCEPT IT!”) do a great a job of making the viewer feel pressured and frustrated. Even so, it doesn’t tell us why Ally Bank is our ally. We have to go to Allybank.com to find out.

From the website’s FAQs:

You won’t see an Ally branch or ATM, but you can use your Ally debit card at any ATM worldwide. Plus, if you use any ATM in the U.S., we’ll automatically reimburse ATM fees charged by other banks at the end of your monthly statement period.

 
Ah, now we get it! Ally Bank is a direct bank, which means it operates without a branch network. All transactions are conducted online, by phone or by ATM, the idea being to save operating costs and pass those savings on to customers. The business model is not without its drawbacks, however. Some customers want a face-to-face interaction, and disputing a transaction with a customer service rep (CSR) over the phone can prove frustrating, as comments on Ally Bank’s Facebook page show.
 
From the comments:

The CSR are friendly and kind but if you want anyone with knowledge, good luck! I have documents to prove that it has taken me over 5 hours on the phone and as of this moment, I am still on hold while the CSR contacts the wire department. … You’re better off to go to a local branch in your town where you can walk in and get results!

 
And:

Just called customer service and was told they are having computer problems again and many customers cannot access their accounts online. … How does a company as large as you seem to be have such poor infrastructure in your IT systems?

 
Oh, technology, how we love thee. You always make life so much easier.

At the time of this writing, this YouTube video had 100,899 views, 41 likes and 11 dislikes. On Facebook, the Ally Bank page has 14,485 likes, and this commercial, which was posted Monday on the FB page, has 11 comments.

About the Ally Bank YouTube Channel
(As of Sept. 22, 2011)

  • Channel Views: 110,777
  • Total Upload Views: 2,261,411
  • Joined: Oct. 6, 2005
  • Subscribers: 950

AGENCY:  Grey New York, the folks who brought us the eTrade babies.
 

* * * * * * * *

 

Why do YOU like this commercial? Or why do you hate it?

 

Tell me! (No registration required.)

 

ALSO AMUSING: Allstate’s ‘Mayhem the Toddler’ ad

 

AND FUNNIER: Mayhem: ‘I’m a raccoon’