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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


New holiday ‘Mayhem’ from Allstate

UPDATE 6-5-2012: Allstate is updating its YouTube channel, and this video was not among those that were reposted. I found a clip on another channel, but the quality isn’t as good as the original.

 

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
Behold!  Twelve days of “Mayhem” from Allstate — a montage of the year’s ads featuring Dean Winters in the role of “Mayhem.”
 

 
At the time of this writing, the clip on YouTube, posted just hours ago, had 307 views, 74 likes, 1 dislikes.

It was not posted on Facebook yet as of 8:59 p.m.

Agency: Leo Burnett, the folks who brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.
 

RELATED: 2010’s Holiday Mayhem

 

RECENT: Mayhem is the Sexiest GPS Alive

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 

Recalculating!


7 Comments

‘Mayhem’: The Sexiest GPS Alive

Allstate is offering some eye candy for “Mayhem” fans: A full-color photo of Dean Winters as the “Sexiest GPS Alive,” an obvious play on People magazine’s moronic tradition of lauding some half-wit no talent with great abs.

At the time of this writing, 19,551 Mayhem’s Facebook “liked” the new photo, 1,713 had something to say about it, and 3,663 shared it with their friends.

Recalculating!

 

RELATED: Mayhem the GPS: ‘RECALCULATING’

 

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


3 Comments

‘Mayhem’ the Streaker: ‘300 pounds and painted blue’

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Allstate’s beloved Mayhem is disrupting the game again, this time as a streaker who is “300 pounds, painted blue” and running through a football stadium. (“Go, State!”)

Allstate (NASDAQ: ALL) uploaded the 30-second clip Oct. 31 on YouTube. At the time of this writing, it had 1,565 views, 94 likes, 0 dislikes and 0 comments.

And apart from the cleats, I am completely naked.

 

~ Mayhem the Streaker

 
With Mayhem’s “nudity” pixelated, we follow along as security chases him from stadium and into traffic, where Mayhem causes a T-bone collision. Mayhem does his bit about the “if you got 15-minute insurance, it might not pay for this, so call Allstate. You could save cash and be better protected from mayhem, like me.” A “Woohoo!” and then the more serious call-to-action: “Shop less, get more. Make one call to an Allstate agent.”

At the time of this writing, Allstate had not posted “Super Fan” on Facebook, but a fan named Wendy did. At the time of this writing, 1 hour later, the clip had 1 like, 0 comments and 0 shares — but it’s early.

From the Facebook comments:
 

Thanks for posting this on youtube even if you didn’t post it here!
~ Wendy,
Facebook member

 
and
 

Thanks for posting this Wendy – I’ve been looking for it everywhere!! 🙂
~ Amy,
Facebook member

 
This is just speculation on my part, but the clip might not have been posted yet because it would have been lost on the Wall as the fans posted their photos of their Mayhem Halloween costumes, which is really cool to see. However, fans are looking for the ad, so I might have to reactivate my Facebook today and help ’em out.

About the Allstate YouTube Channel
(As of Nov. 1, 2011)

  • Channel Views: 436,016
  • Total Upload Views: 17,367,889
  • Joined:Feb. 28, 2006
  • Subscribers: 6,797 (up from 5,966 on Oct. 3)

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.

* * * * * * * *

 

Love it? Hate it?

 

Tell me! (No registration required.)

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


Allstate’s DJ Mayhem throws a rave in your attic

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Making the most of the set and makeup from the “I’m a raccoon” spot, the ad directors for Allstate’s (NASDAQ: ALL) Mayhem series put Dean Winters in an attic with some strobe lights presumably to throw a rave. I thought fans of the series might be disappointed because there are no amusing quips in the 15-second “Mayhem in the House.”

I thought wrong.
 

Love it! Needs to be longer. Whomever thought of this character is a marketing genius. And for casting, too. Can’t see anyone else playing this role.
~ Valerie on Facebook

 

 
I said I was wrong. It happens.
 

Best. Advertisement. Ever.
~ Pamela on Facebook

 
I don’t agree, Pamela, but I get it: You guys still love Mayhem.

“Mayhem in the House” was posted on YouTube and Facebook on Oct. 25. At the time of this writing, 46 hours later, the post on Facebook had 3,865 likes, 231 comments and 1,084 shares.

And that’s what we call viral marketing, kids.

As usual, there was less viewer feedback on the brand’s YouTube page. Even so, at the time of this writing, the clip had 13,917 views, 157 likes and 4 dislikes. There would be 5 dislikes, but I didn’t bother to log in.

About the Allstate YouTube Channel
(As of Oct. 27, 2011)

  • Channel Views: 430,902 409,275>
  • Total Upload Views: 16,784,962 14,366,356
  • Joined: Feb. 28, 2006
  • Subscribers: 6,621 5,966

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.

* * * * * * * *

 

Love it? Hate it?

 

Tell me! (No registration required.)

 

UPDATE 11-01-2011: “Go, State!” — Mayhem goes streaking

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


2 Comments

‘Mayhem’ the text walker: Allstate goes for LOLs in 15 seconds

ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

“OMG! There’s a new Mayhem commercial!” In an ad that seems almost too easy lazy, Allstate (NASDAQ: ALL) reminds us how funny it is to hear Dean Winters say, “OMG” in the new “Text Walker” spot, just uploaded to Facebook and YouTube.

I pay more attention to my OMGs and LOLs than the c-a-r-s that are about to h-i-t me.
~ Mayhem the Text Walker

 
The commercial is only 15 seconds, so there’s not much for Mayhem to say, but it’s still disturbingly accurate and engaging enough so that we stick around to the more serious call-to-action: “Shop less, get more. Make one call to an Allstate agent.”

“Text Walker” was posted on Facebook on Oct. 2. At the time of this writing, 18 hours later, it had 4,851 likes, 330 comments and 1,206 shares.

From the Facebook comments:
 

Looks like my daughter walking down the street, paying attention to NOTHING.
~ Sonja,
Facebook member

 
and
 

Meh … I love you Mayhem, but you could have done MUCH better!
~ Drew,
Facebook member

 
I agree, Drew.

As usual, there was less viewer feedback on the brand’s YouTube page. Even so, at the time of this writing, the clip had 11,530 views, 113 likes and 2 dislikes.

The lone comment from a YouTube viewer:
 

Top right corner. Who in the world names our streets?
~ ImN0tFamousYet,
YouTuber

 
Good question. You made me look, ImN0tFamousYet.After rewinding and pausing the clip, it Looks like “Text Walker” got hit on Owensmouth Street, probably named after the propmaker’s obnoxious brother.

About the Allstate YouTube Channel
(As of Oct. 3, 2011)

  • Channel Views: 409,275
  • Total Upload Views: 14,366,356
  • Joined:Feb. 28, 2006
  • Subscribers: 5,966

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.
 

* * * * * * * *

 

Why do YOU like this commercial? Or why do you hate it?

 

Tell me! (No registration required.)

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


‘Mayhem’ the Ref: No bad calls with Allstate

UPDATE 9-27-2012: Allstate updated its YouTube channel earlier this year, and a lot of the links to their videos expired. I’ve tried to update the links when possible, but there are some video clips that I can’t find. If an old post refers to a post with an “expired” video, please let me know in the comments. Thank you.

EDITOR’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

UPDATE 11-01-2011: “Go, State!” — Mayhem goes streaking

 

 
Even after a year, the hits keep coming. Allstate (NASDAQ: ALL) tries for another touchdown with a new Mayhem ad, just in time for the NFL season.

I’m a ref being chased out of town after the worst game of my career.
~ Mayhem the Ref

 
The new ad was posted on Facebook on Sept 7: Within 35 minutes, it had more than 2,000 likes. Five hours later, it had 4,379 likes and 290 comments. At the time of this writing, the Facebook post has 5,189 likes and 343 comments.

From the Facebook comments:

Love the commercials but Allstate sucks!!!!!!!!!! They can kiss my ass!!!!!!!!!!!!!
~ Chasity,
North Carolina

 
Wonder if Chasity meant to spell her name Chastity? Oh, well, no matter.

On YouTube, the clip has 6,343 views. It had 305 yesterday, shortly after the Facebook posting. It has a timestamp of Sept. 1, 2011, but when I was notified Sept. 1 that a new video had been posted, I was not able to access it: “This video is private.” The 31-second clip must not have been ready for prime time.

About the Allstate YouTube Channel
(As of Sept. 8, 2011)

  • Channel Views: 387,443
  • Total Upload Views: 12,808,030
  • Joined:Feb. 28, 2006
  • Subscribers: 5,350

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.
 

* * * * * * * *

 

Why do YOU like this commercial? Or why do you hate it?

 

Tell me! (No registration required.)

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 


Allstate makes your blind spot a bright spot in ‘Mayhem’ ad

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
EDITOR’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

UPDATE 10-01-2011: Vote for your favorite ad icon at Buzzfeed

 

 
Who saw this coming last year? Allstate (NASDAQ: ALL) blindsides us with a new dark-humored Mayhem ad just posted on YouTube and Facebook.

Actor Dean Winters joyfully reprises his role as Mayhem, this time as a blind spot.

 

My job is easy. I hide big things.

~ Mayhem the Blind Spot

 
“You’re good,” he tells the driver as she changes lanes. Whaddya know? That sounds just like my Mazda 3’s blind spot.

At the time of this writing, the spot has been viewed on YouTube 305 times, given 109 thumbs-up and generated 24 comments. On Facebook, the ad had 4,171 likes and 450 comments.
 
UPDATE: One day later, the video has 10,110 views on YouTube and 47 comments. On Facebook, 7,144 people like it and 719 people have commented.

From the Facebook comments:
 

Oh, mayhem. I friggin’ LOVE you ♥

~ Denise,
Sutton, Mass.

 
Wonder if Denise carries an Allstate policy?
 
Agency:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.
 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 


8 Comments

Mayhem wants mommies’ attention

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
EDITOR’S NOTE: The commentary here reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Although I love the Mayhem product character, this 15-second Allstate (NASDAQ: ALL) ad is beyond irritating. Actor Dean Winters gets in touch with his inner child to become the toddler who shreds our nerves with every shriek, stopping only to take a quick sip from the sippy cup.

What’s surprising to me is that people seem to like this ad. The timestamp on YouTube says the ad was posted in April, but I had not seen it until it posted on Facebook about two weeks ago. For the past several days, it has been popping up in the right column of my Facebook page along with the slightly offensive and completely off-target ads.

At the time of this writing, the “Toddler” spot had  26,154 views on YouTube, including 229 likes and only one dislike. There were only six comments, none of which were coherent enough to note. On Mayhem’s Facebook page, which boasts 999,646 (up from 991,447 on July 16), the spot has generated 698 734 likes and 240 252 comments, including this one from one Facebook viewer:

 This is totally my two 2-year-old son John down to every detail! It’s pretty accurate. It seems to be a tribute to him! Love it!

Mommy must have some good meds.

Agency:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.
 

EARLIER: Mayhem in 2011: No black eye for Allstate

 


17 Comments

Latest ‘Mayhem’ commercials: No black eye for Allstate

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE 10-03-2011: Mayhem the Text Walker

 

 
Oh, Mayhem. You had me at “shaky, shaky” last year. Who would’ve thought our love affair would last when Allstate (NASDAQ: ALL) decided to make insurance funnier than a gecko?

“Mayhem” continues to charm in the most recent spots, which were posted on Allstate’s YouTube channel in late May. Actor Dean Winters joyfully takes on the roles of Mayhem as a raccoon (“Raccoon Mayhem”), a Craigslist buyer (“Motorcycle Mayhem”) and a kid intent on clogging a toilet with toys (“Toilet Flood Mayhem”). Quick looks at YouTube and Facebook show the ads’ dark humor proves popular.

At the time of this writing, “Raccoon Mayhem” had 183,103 views on YouTube, 674 likes and 10 dislikes. On Mayhem’s Facebook page, which boasts 991,447 followers, 372 people liked the ad and 58 commented. On YouTube, 44 viewers weighed in, including one who said:

This commercial helps me forget the pain of sitting through a Magnum Ice Cream, or Geico, or Progressive commercial. Mayhem makes a valid point about how one shouldn’t just go for the cheapest brand when selecting an insurer, and at the same time he’s clever and amusing.

High praise, that.
 

 
The 15-second ad “Toilet Flood Mayhem” has only 31,523 views on YouTube, 68 likes and one dislike, and two comments not of note. (I guess a kid shoving toys in a toilet just isn’t as fun as a raccoon eating insulation.) On Facebook, however, this ad has 771 likes and 255 comments, including:

Love Mayhem. No commercial is better. Kids call me to tell me Mayhem is on. Awesome.

(I think it’s sweet her kids call her to tell her a commercial is on, but wouldn’t it be over with by the she answered?)
 

 
“Motorcycle Mayhem” — a 30-second spot that I had not seen before today — has 1,664 likes on Facebook and 166 comments. This time Mayhem is answering an online classified ad and the script is nearly perfect: “You listed this midlife crisis on the Internet, and three e-mails later, you’re going to trust me to a test drive? How hard can this be?”

At the time of this writing, the spot has been viewed on YouTube 46,761 times and generated 11 comments. Among the top-rated remarks:

I would sit through this commercial a thousand times and still be happy. I turn the channel when that stupid gecko and his fake radio show or that stupid woman and her fake Walmart comes on TV.

and

I personally believe this is the worst one, and it’s still pretty funny.

Although comments and likes don’t necessarily translate into “conversions” (actual customers), Mayhem’s dark humor has impact — he’s effective. We know who he is and we know the brand — and brand recognition goes far these days. It seems Allstate found themselves in good hands when they hired Leo Burnett, the agency that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.


3 Comments

Even more holiday ‘Mayhem’ from Allstate

Behold!  Twelve days of “Mayhem” from Allstate — a montage of the year’s ads featuring Dean Winters in the role of “Mayhem.”


 
Agency: Leo Burnett, the geniuses that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.
 
UPDATE: A warm welcome to the visitors from Facebook! I don’t know who posted this link — or where — but I’m glad you’re here. Enjoy!