J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Lady Gaga and MAC Cosmetics: Viva Glam, Little Monsters!

20110326-084625.jpgSpotted at the mall, Lady G!

Not the real thing, of course. The display featuring the Mighty Aphrodite — Wonder Woman — has been replaced by the 20-something marketing tour de force who is the face of MAC Cosmetics’ Viva Glam campaign, which raises for the MAC AIDS Fund.

According to the MAC website, proceeds from sales of Gaga’s “delicious new nude” Lipstick and Lipglass (that’s right, Lipglass) will go to the fund, which has supported HIV/AIDS programs for the past 17 years.

Founded in 1994, the MAC AIDS Fund has raised more than $202 million.