J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


Amazon’s Gaga near-giveaway gums up downloads

The Walls Street Journal reports Amazon customers who bought Lady Gaga’s Born This Way for 99 cents were met with serious delays. A company spokesman told the WSJ that customers who ordered Born This Way on Monday would get the full album for the promotional price.

Good for them. Had these consumers been as stubborn stupid as I was, they could have wasted three and a half hours of their lives restarting the download.

EARLIER: Web 2.0 goes full force as Amazon offers Lady Gaga’s Born This Way album for 99 cents.


Get Gaga for 99 cents on Amazon

Attention Little Monsters: For one day only eCommerce giant Amazon is offering Lady Gaga’s new album Born this Way for 99 cents. The wheels of Web 2.0 were in full force for this promotion: I heard about it first on my iPhone, and then on Facebook and finally, Tumblr.

Get it while you can click it.

Hat tip to Erin K. at Ultra K for the heads-up.

RELATED: The Weird Al Yankovic parody, Perform This Way.


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Weird Al does Lady Gaga: The ‘Perform This Way’ video

I heard about this earlier from a better-connected journalist, but I didn’t get a chance to post it until now.

Behold! Perform This Way by Weird Al Yankovic.

Here’s some background for the Little Monsters: Weird Al wanted to do include his parody of the Lady Gaga song Born This Way on his new album. There was a failure to communicate, and well, long story short, now there’s a new video going viral.

At the time of this writing, Perform This Way has 465,322. Trey Barrineau says when he broke the story Wednesday that the video had 300 views on YouTube.


Lady Gaga and MAC Cosmetics: Viva Glam, Little Monsters!

20110326-084625.jpgSpotted at the mall, Lady G!

Not the real thing, of course. The display featuring the Mighty Aphrodite — Wonder Woman — has been replaced by the 20-something marketing tour de force who is the face of MAC Cosmetics’ Viva Glam campaign, which raises for the MAC AIDS Fund.

According to the MAC website, proceeds from sales of Gaga’s “delicious new nude” Lipstick and Lipglass (that’s right, Lipglass) will go to the fund, which has supported HIV/AIDS programs for the past 17 years.

Founded in 1994, the MAC AIDS Fund has raised more than $202 million.