J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.


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More from inside the Hong Kong protests

USA TODAY has more from Your Take contributor Becky Peterson‘s insider’s look at the pro-democracy protests in Hong Kong. By Jessica Cervantes.

Take 5 on USA TODAY: A round up of the best reader photos.

Take 5 on USA TODAY: A round up of the best reader photos.


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No, he is NOT Pope Francis I

When you speed to market, you often trip and fall.

March 13 marked another day when the media would report, report, report something that was wrong, wrong, wrong.

For those of you stuck in a cave for the past 12 hours, Argentine Cardinal Jorge Bergoglio was elected the Catholic Church’s 266th pope. His selection marks a lot of firsts: the first Jesuit, the first from the Americas, the first to take the name Francis.

 

PopeQuote

Cardinal Bergoglio is now Pope Francis.

He is NOT Pope Francis I.

Why not?

Because to be Pope Francis I, you have to have a Pope Francis II. Like to be Mr. Elmo McButterpants Sr., you gotta have a Elmo McButterpants Jr.

Get it? No?

The Vatican spokesman confirms my point.

From CTV:

He will be called simply Francis, without a Roman numeral. Rev. Federico Lombardi, a Vatican spokesman, said it will become Francis I only “after we have a Francis II.”

 
But everyone on TV is calling him Pope Francis I!
 
I don’t give a shit what everyone on TV is doing. Television reporting is regularly wrong because they’re even worse about “speed to market” than us other clowns in media. Remember 2006’s Sago mine disaster? And the bad coverage that mushroomed from that? Or how about something more recent  — like the Supreme Court ruling on the federal health care law?

In big stories such as these, it’s better to stop for a second — or five — really think about what you’re broadcasting before hitting the publish button.

Now, if you’ll excuse me, a splinter from my soap box has stuck in my ass. This concludes today’s Crabby Editor Lecture.


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In case you doubted the world is going straight to Hell: Exhibit A.

Among the subheds on the Snooki story:

“  ‘I lost my sex drive.’ ”

Let’s hope it stays lost.

 

“Wine in the delivery and a boob job!”

And they say responsible motherhood is dead.

 
I rest my case.

Snooki pregnant with Devil's spawn


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Add to your Netflix queue: ‘Tabloid’

Make sure you catch Errol Morris’ fascinating documentary about a former beauty queen charged with abducting, imprisoning and raping a young Mormon missionary in the 1970s. Nearly 40 years after Joyce McKinney made tabloid headlines in the U.K., she still says the young Mormon was the love of her life.

 


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Journalism’s fall — 140 characters at a time

More proof that you don’t put your brand — or reader engagement — in the hands of a child and/or buffoon.

What follows is a valid suggestion from a reader:

http://twitter.com/#!/jstrevino/status/83569120313999361