J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


No, he is NOT Pope Francis I

When you speed to market, you often trip and fall.

March 13 marked another day when the media would report, report, report something that was wrong, wrong, wrong.

For those of you stuck in a cave for the past 12 hours, Argentine Cardinal Jorge Bergoglio was elected the Catholic Church’s 266th pope. His selection marks a lot of firsts: the first Jesuit, the first from the Americas, the first to take the name Francis.

 

PopeQuote

Cardinal Bergoglio is now Pope Francis.

He is NOT Pope Francis I.

Why not?

Because to be Pope Francis I, you have to have a Pope Francis II. Like to be Mr. Elmo McButterpants Sr., you gotta have a Elmo McButterpants Jr.

Get it? No?

The Vatican spokesman confirms my point.

From CTV:

He will be called simply Francis, without a Roman numeral. Rev. Federico Lombardi, a Vatican spokesman, said it will become Francis I only “after we have a Francis II.”

 
But everyone on TV is calling him Pope Francis I!
 
I don’t give a shit what everyone on TV is doing. Television reporting is regularly wrong because they’re even worse about “speed to market” than us other clowns in media. Remember 2006’s Sago mine disaster? And the bad coverage that mushroomed from that? Or how about something more recent  — like the Supreme Court ruling on the federal health care law?

In big stories such as these, it’s better to stop for a second — or five — really think about what you’re broadcasting before hitting the publish button.

Now, if you’ll excuse me, a splinter from my soap box has stuck in my ass. This concludes today’s Crabby Editor Lecture.


In case you doubted the world is going straight to Hell: Exhibit A.

Among the subheds on the Snooki story:

“  ‘I lost my sex drive.’ ”

Let’s hope it stays lost.

 

“Wine in the delivery and a boob job!”

And they say responsible motherhood is dead.

 
I rest my case.

Snooki pregnant with Devil's spawn


Add to your Netflix queue: ‘Tabloid’

Make sure you catch Errol Morris’ fascinating documentary about a former beauty queen charged with abducting, imprisoning and raping a young Mormon missionary in the 1970s. Nearly 40 years after Joyce McKinney made tabloid headlines in the U.K., she still says the young Mormon was the love of her life.

 


Journalism’s fall — 140 characters at a time

More proof that you don’t put your brand — or reader engagement — in the hands of a child and/or buffoon.

What follows is a valid suggestion from a reader:

http://twitter.com/#!/jstrevino/status/83569120313999361


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Bin Laden raid: The White House flickr stream

P050111PS-0210 by The White House
P050111PS-0210, a photo by The White House on Flickr.

Ever the social media masters, the Obama administration uses flickr to publicize a series of pictures from inside the White House, depicting the hours leading up to the president’s announcement that al-Qaeda leader Osama bin Laden had been killed by U.S. special forces in Abbottabad, Pakistan.


Obama, Osama and everyone else

Twitter: My other home on the 'NetJust when I start to doubt social media’s muscle — (which happens when I garden)  — something such as Sunday’s late-night announcement of terror mastermind Osama bin Laden’s death makes me believe again.

I was at work when the speculation started about Obama’s announcement, throwing in my ridiculous two cents, and watched as the news of Osama’s death evolved from 140-character rumors and bronzed soundbites into full-blown confirmed reports — all long before Obama took the lectern.

Today, my Facebook feed, which is usually rife with Sunday night blues, dinner plans and high school reunion pics, is a welcome illustration of democracy: The mostly joyous status updates alternate between pointed-but-restrained praise for Bush’s post-9/11 efforts and nearly arrogant predictions of Obama’s 2012 victory. One or two friends have noted, rightly, that even after Osama’s demise, the United States will still have more enemies, and more than a few are quoting Mark Twain: “I’ve never wished a man dead, but I have read some obituaries with great pleasure.” A quick check of that quote shows me that it’s also all over Twitter today. Oh, maddening crowd.

Also on Twitter, there’s more celebrating and, of course, the news of the day: the quick-and-dirty posts that show who’s getting the facts fastest. I’ll have plenty of news to read when I go into work tonight, so until then I’ll enjoy a lighter perspective.