EDITOR’S NOTE:This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
ED’S NOTE:The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
Our heroine from the Toyota Venza commercial has been recently spotted on the MSN portal in an interactive ad that encourages viewers to “learn stuff.” It seems as though this is the same ad that appeared on Yahoo! in July, complete with the appealing character who engages with the viewer — “Click on something!” — and unassuming links: “Learn more at Toyota.com” and, of course, “See the commercial on YouTube.”
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There are a lot of clips of the popular TV commercial on YouTube, so it’s difficult to get an accurate number of views. At the time of this writing, this YouTube video (posted July 6) had 102,278 views, 427 likes and 31 dislikes. On the official Toyota channel, with lovely Venza display ad (natch!), the video had 26,289 8,129 views, including 75 likes and 11 dislikes.
A quick scroll through the comments leads me to believe even less in America’s education system, and so I will not be posting quotes from “the conversation.”
Although the official Toyota channel’s numbers aren’t that impressive, collectively the video posts have sparked quite a bit of consumer engagement – which is what a marketer wants when investing in Internet advertising. And while the viewing audience was introduced to the Venza girl (played by Allyn Rachel) through old-fashioned television advertising, we’re getting to know her better here on the innerwebs thanks to YouTube, Twitter, this blog and other Web 2.0 outlets.
About the Toyota YouTube Channel
(As of Sept. 18, 2011)
ED’S NOTE:The commentary here reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
Our heroine from the Toyota Venza commercial has been recently spotted on the Yahoo! portal in an interactive ad that encourages viewers to “learn stuff.” An ad is just an ad, some might argue, but this interactive ad is engaging the viewer with its appealing character (“Click on something.”) and unassuming links: “See the commercial on YouTube” and “Learn more at Toyota.com.”
So what’s the big deal? At the time of this writing, this YouTube video (posted July 6) had 55,198 views, 300 likes and 23 dislikes. On the official Toyota channel, with lovely Venza display ad (natch!), the video had 8,129 views, including 55 likes and five dislikes.
Although the official Toyota channel’s numbers aren’t that impressive, collectively the video posts have sparked quite a bit of consumer engagement – which is what a marketer wants when investing in Internet advertising. And although the viewing audience was introduced to the Venza girl (played by Allyn Rachel) through old-fashioned television advertising, we’re getting to know her better here on the innerwebs thanks to YouTube, Twitter, this blog and other Web 2.0 outlets.
