J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


FarmVille-maker Zynga files for $1 billion IPO

All of my friends who play FarmVille on Facebook (ALL. DAY. LONG!) will be interested to know the gamemaker Zynga has filed for a $1 billion IPO that The Wall Street Journal is calling a “test of investor appetite for social media companies.”

Zynga’s filing comes on the heels of LinkedIn‘s intial public offering in May, and Groupon’s filing June 2.

According to the Journal’s anonymous sources, the IPO, which will seek to raise $2 billion, could value the company as high as $20 billion.

Read the not-so-anonymous SEC filing here.

Does anyone smell a bubble? 


If you top Zynga, it’s all within reach*

*Gannett launched a new branding campaign in early March.