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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


New short film from Toyota Venza girl

UPDATE FEBRUARY 2012: VIDEO HAS SINCE BEEN UN-PASSWORD-PROTECTED. IF YOU SEE THAT IT HAS BEEN PROTECTED AGAIN, PLEASE LEAVE A COMMENT.

UPDATE JANUARY 2012: VIDEO HAS SINCE BEEN PASSWORD-PROTECTED.

Allyn Rachel, the actress featured in commercials for Toyota Venza, eBay, and the McRib, co-stars in a very funny short film called One Night Man, written by co-star Will Weldon. Just a word of caution: The ‘f’ bomb is used, so wear the headphones if you’re at work or if the kids are still up.


One Night Man — a short comedy from Andy Landen on Vimeo.
 

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See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
 
ON THE SOCIAL NETWORK: Allyn Rachel’s Facebook page.
 
SHE TWEETS: Allyn Rachel on Twitter
 
EARLIER:Toyota Venza Girl on MSN
 
EARLIER: Toyota Venza Girl on Yahoo!
 
EARLIER: More on the girl in Toyota Venza commercial
 
EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’


4 Comments

Toyota Venza girl does an ad for McRib


ED’S NOTE:
This post reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

UPDATE 8-12-12:Toyota Venza girl is angry about Triscuits.

 

UPDATE 11-03-2011: Like the ad?
 
Show Allyn Rachel the love on her Facebook page.

 

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I think I’m going to change the name of this blog to the Allyn Rachel & Other Stuff Blog. She’s all you people want to read about this year!

J’s Pages commenter Sarahbelle tipped me off that the “Toyota Venza girl” is also featured in the new commercial for the McRib, another bewildering food marketing success.

The McRib ad is a clever bid for mobile users, much like the new eBay ads. In the McRib spot, newlyweds Rachel and a Steve Zahn lookalike are about to embark on their honeymoon when he gets a text that the McRib is back! (“I’m gonna miss it!”)
 

 
 

I married a 14-year-old!

 

~ Allyn Rachel,
as McRib Bride

 
The ad does a great job of showing that all the characters have obeyed McDonald’s call-to-action for mobile users: “Get the word out: McRib is back!”

And it’s worth noting the spot fails to answer the question: What the hell is a McRib?

At the time of this writing, this HD version had 379 views, the SD version 2,546. There were 8 likes, 1 dislikes and 7 comments.

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See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
 

UPDATE 10-27-2011: Allyn Rachel on Twitter

 

EARLIER:Toyota Venza Girl on MSN

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 


4 Comments

One month off Facebook

It has been a month since I deactivated my Facebook account.

When I sat down to write this, I really believed I’d have more to say about it, and then I realized that I risk repeating what I wrote in my last post about logging off. However, I do have at least one observation to share.

But first I want to make clear that when I deactivated my account, I didn’t do it to because I think I’m too cool for Facebook; I did it to find some lost time because I am too easily distracted by — well, everything. Facebook was a crippling diversion for me at home. Away from work, every minute is precious to me. There aren’t enough hours in the day. I needed to eliminate distractions that ate up my free time. Thirty days later, I have found that time, but I’ve also found myself in a weird social space: People assume I know something simply because it was posted on Facebook.

“You didn’t read that? I linked it on my Facebook page.”

“Ohmigod! Funniest picture ever! Go see it on my Facebook page.”

“Did you see on Facebook that Joe changed his relationship status to single?”

Um, no. Why don’t you tell me about it?

My husband asked me recently if I miss it. The answer is still no, but I do miss people – just not Facebook and its creepy “sharing” initiative, although I do want to test drive the Timeline and the Gestures, just for my own edification, to see what all the fuss is about.

Maybe in November. Maybe never.
 

NEW: How to leave Facebook: A beginner’s guide

 

EARLIER: How Lady Gaga helped me get off Facebook

 

YOU NEED TO KNOW: Mashable on Facebook’s auto-sharing feature

 


7 Comments

No Facebook: Week 3

Did I log off Facebook too soon?

I was asking myself that last week when Facebook’s most recent redesign sparked an outcry among users. I wanted to see what the fuss was about. I’ve missed the “huge” changes, all the rage, all my friends’ comments about how they feel about it. I got an eyeful of brief opinions on Twitter, but not enough to overdose. (I can log off Twitter more easily than I could Facebook.) Now folks are saying they’ll quit Facebook, but social media watchers are saying no, they won’t.

But I had already quit Facebook. Was it time to go back?

No.

Although I want to see how the brand pages might look and how marketers would respond to the changes, I’m enjoying my time from Facebook. Right after I logged off, I noticed my life seemed quieter; it was something I couldn’t explain. Then my friend Terry pointed out that social media carries an obligation: If we’re logged on, we are expected required to respond. On Facebook, I felt I was required to respond to everything, no matter how large or small. After I quit Facebook, I felt like something had been deleted from my daily to-do list. I realized what I was feeling was relief.

That’s not to say there aren’t some things I miss about being on Facebook: I miss keeping up with my niece who just started high school. I miss keeping up with my best friend from college. I miss seeing what people are saying about Allstate’s Mayhem commercials.

But I don’t miss spending 16% of my online time looking at strangers’ Lady Gaga photos. And after reading about the creepy Timeline and auto-sharing features, I miss Facebook even less.

I still can’t say whether I’ll stay gone from Facebook forever. Deactivating my account was an experiment to eliminate some distractions. I told my friends I would be gone just for a little while, and then I set an end date for Nov. 1. But I’m not sure I’ll log on after that. I’m finding that there is life outside of Facebook, and I like it.
 

EARLIER: How Lady Gaga helped me get off Facebook

 

YOU NEED TO KNOW: Mashable on Facebook’s auto-sharing feature

 


11 Comments

FLASHBACK: JUST IN: Toyota Venza girl does an ad for eBay

UPDATE 8-12-12: Allyn Rachel, aka the Toyota Venza girl, is angry about Triscuits.

 

UPDATE 11-03-2011: Like the ad? Show Allyn Rachel the love on her Facebook page.

 
Toyota Venza Interactive Ad on YahooED’S NOTE: This post reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

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UPDATED with details 9-20-2011

Googlers have been hitting this site to see whether the “Toyota Venza girl” is also featured in the recent eBay commercial entitled “Blue Jeans.”

She is — as you can see here. I don’t have any information about this clip right now, but I’ll see what I can dig up. She plays Susie, the daughter with the super hip mobile device iPad.

(Post continues after video.)
 

 

This commercial is part of eBay’s “When it’s on your mind, it’s on eBay” campaign designed to expand the ecommerce giant’s footprint in mobile commerce, a daunting task for a company seen primarily as an auction marketplace. With the “Buy It New, Buy It Now” call to action, eBay urges shoppers to take advantage of the 62% of 200 million live listings that are “fixed price,” and the 70% of those products that are new. (Like the new jeans that actress Allyn Rachel orders in the commercial.)

According to the press release announcing the campaign, eBay is targeting the “shopping enthusiasts,” the category of shopper who are most likely to shop using mobile devices. The first step in reaching those shoppers is through legacy media: Six 30-second TV commercials began airing Sept. 14 on national cable network shows including Top Gear, SportsCenter, Tosh.0, The Daily Show with Jon Stewart, Top Chef and The Rachel Zoe Project — about the time Googlers started hitting this site looking for more information about the actress and the “Blue Jeans” ad.

At the time of this update writing, this YouTube video (posted Sept. 17) had 1,271 379 views, 3 1 likes and 0 dislikes.

AGENCY: Venables Bell & Partners, the folks who convinced us that Slim Jims are “mantastic!”

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See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
 

UPDATE 10-27-2011: Ally Rachel on Twitter

 

EARLIER:Toyota Venza Girl on MSN

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 

RELATED: How Lady Gaga helped me get off Facebook

 


8 Comments

Toyota Venza girl spotted on MSN!

UPDATE 11-03-2011: Like the ad?
 
Show Allyn Rachel the love on her Facebook page.

 

* * * * * * * *

ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Our heroine from the Toyota Venza commercial has been recently spotted on the MSN portal in an interactive ad that encourages viewers to “learn stuff.” It seems as though this is the same ad that appeared on Yahoo! in July, complete with the appealing character who engages with the viewer — “Click on something!” — and unassuming links: “Learn more at Toyota.com” and, of course, “See the commercial on YouTube.”

Like this commercial? Hate it?

 

Tell me why! (No registration required.)

 
There are a lot of clips of the popular TV commercial on YouTube, so it’s difficult to get an accurate number of views. At the time of this writing, this YouTube video (posted July 6) had 102,278 views, 427 likes and 31 dislikes. On the official Toyota channel, with lovely Venza display ad (natch!), the video had 26,289 8,129 views, including 75 likes and 11 dislikes.

A quick scroll through the comments leads me to believe even less in America’s education system, and so I will not be posting quotes from “the conversation.”

Although the official Toyota channel’s numbers aren’t that impressive, collectively the video posts have sparked quite a bit of consumer engagement – which is what a marketer wants when investing in Internet advertising. And while the viewing audience was introduced to the Venza girl (played by Allyn Rachel) through old-fashioned television advertising, we’re getting to know her better here on the innerwebs thanks to YouTube, Twitter, this blog and other Web 2.0 outlets.
 

 
About the Toyota YouTube Channel
(As of Sept. 18, 2011)

  • Channel Views: 4,769,316
  • Total Upload Views: 14,826,660
  • Joined: March 5, 2008
  • Subscribers: 10,485

 

UPDATE 9-18-2011: Toyota Venza Girl plugs eBay

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 

RELATED: How Lady Gaga helped me get off Facebook

 


14 Comments

How Lady Gaga helped me get off Facebook

ED’S NOTE: Amended Sept. 13, 2011, for clarity.

I have done the unthinkable: I have deactivated my Facebook account. That was three days ago, three years to the day that I joined Facebook.

I had joined Facebook in 2008 as my personal 9/11 Project. Each year I do something to change my life for the better. Sometimes it’s big; sometimes it’s small. It’s my way of reclaiming my autumns. I started this several years ago when I realized that if I didn’t do something – anything – that perfect September days would forever be tarnished by the terrorist attacks of 2001. It isn’t that I want to forget that day; I just want to go forward – with hope. In 2008, I wanted to reconnect with people I had lost touch with. And I did. I made it a project, and Facebook helped. These people mattered to me; I wanted, I needed, to know them again. Now I do, thanks to Facebook.

But with the good came the bad, the ugly and the mundane. Several times, I found myself overdosing on information that I didn’t need, and so I’d uninstall the app from my BlackBerry and later, my iPhone. Then I would re-install it less than 8 12 hours later.

My friends need to know about my vacation, commute, dinner, dammit!

A recent Monday night, I found myself logged on well after 1 a.m., clicking through photos of a Lady Gaga concert posted by a sister-of-a-friend-of-a-friend.

We were at that concert! She lives three states away! She was at the same concert! Miracle!

No, not miracle. Insanity. I didn’t know this woman. I will never meet this woman. I can’t tell you how I found her album or why I felt compelled to click through it. I can only tell you that I lost 20 minutes of my life trying to determine whether she and I were at the same show in 2010.

She had better seats than we did, didn’t she?

Who gives a shit?

Evidently, I do.

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