J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


DM @politicians: Think before you click ‘tweet’

USA TODAY’s Jackie Kucinich looks at how 140 characters can hurt a political campaign in the digital age. A status update gone wrong can go viral — and fast — and the next thing you know, Politico is reporting your indiscretion and resignation.

From the story with the snazzy headline that I wrote:

The rise of social media such as Twitter, Facebook and YouTube have accelerated the rate an off-color remark or e-mail can be posted on a news site and in seconds turn into a national story read by millions of people.

Bill Burton, Democratic strategist and former spokesman for President Obama, puts the new dynamic in stark terms: “There is a lightning quickness to the speed at which candidates can build and accidentally dismantle their own campaigns. If candidates don’t figure out their place in the new digital world of politics, they will be destroyed by it.”