J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Older Facebook users clicking brands’ ‘Like’ button

Digital intelligence outfit eMarketer reports that older Facebook users, 35 and older, are connecting with — or “liking” — more brands on the site. Considering these are the folks with the most discretionary income, it’s all the more reason not to put the brand in the hands of a child; marketing through social media is best left to the professionals — not the interns.

Click the eMarketer graphic to go to the post: