J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Nielsen: Top U.S. Web Brands in 2011

Nielsen reports that Google is still the top web brand in 2011, followed by Facebook, which is where Americans spend the most time online. According to Nielsen’s Q3 social media report,  Facebook users spent 53.5 billion minutes on the site in May 2011. (I bet I work with some of those Facebook enthusiasts.) It is also the top social networking site through mobile devices: 46,500,000 unique audience members.

FarmVille-maker Zynga files for $1 billion IPO

All of my friends who play FarmVille on Facebook (ALL. DAY. LONG!) will be interested to know the gamemaker Zynga has filed for a $1 billion IPO that The Wall Street Journal is calling a “test of investor appetite for social media companies.”

Zynga’s filing comes on the heels of LinkedIn‘s intial public offering in May, and Groupon’s filing June 2.

According to the Journal’s anonymous sources, the IPO, which will seek to raise $2 billion, could value the company as high as $20 billion.

Read the not-so-anonymous SEC filing here.

Does anyone smell a bubble? 

Nielsen Wire: Top U.S. Web Brands March 2011

Nielsen reports that Google is still the top web brand for March, followed by Facebook, which was tops in average time spent on site: 6:35:43.

I bet I work with some of those Facebook enthusiasts.

A quick look at the unique audience numbers:

If you top Zynga, it’s all within reach*

*Gannett launched a new branding campaign in early March.