J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


Journalism’s fall — 140 characters at a time

More proof that you don’t put your brand — or reader engagement — in the hands of a child and/or buffoon.

What follows is a valid suggestion from a reader:

http://twitter.com/#!/jstrevino/status/83569120313999361


Get Gaga for 99 cents on Amazon

Attention Little Monsters: For one day only eCommerce giant Amazon is offering Lady Gaga’s new album Born this Way for 99 cents. The wheels of Web 2.0 were in full force for this promotion: I heard about it first on my iPhone, and then on Facebook and finally, Tumblr.

Get it while you can click it.

Hat tip to Erin K. at Ultra K for the heads-up.

RELATED: The Weird Al Yankovic parody, Perform This Way.


DM @politicians: Think before you click ‘tweet’

USA TODAY’s Jackie Kucinich looks at how 140 characters can hurt a political campaign in the digital age. A status update gone wrong can go viral — and fast — and the next thing you know, Politico is reporting your indiscretion and resignation.

From the story with the snazzy headline that I wrote:

The rise of social media such as Twitter, Facebook and YouTube have accelerated the rate an off-color remark or e-mail can be posted on a news site and in seconds turn into a national story read by millions of people.

Bill Burton, Democratic strategist and former spokesman for President Obama, puts the new dynamic in stark terms: “There is a lightning quickness to the speed at which candidates can build and accidentally dismantle their own campaigns. If candidates don’t figure out their place in the new digital world of politics, they will be destroyed by it.”