J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

FarmVille-maker Zynga files for $1 billion IPO

All of my friends who play FarmVille on Facebook (ALL. DAY. LONG!) will be interested to know the gamemaker Zynga has filed for a $1 billion IPO that The Wall Street Journal is calling a “test of investor appetite for social media companies.”

Zynga’s filing comes on the heels of LinkedIn‘s intial public offering in May, and Groupon’s filing June 2.

According to the Journal’s anonymous sources, the IPO, which will seek to raise $2 billion, could value the company as high as $20 billion.

Read the not-so-anonymous SEC filing here.

Does anyone smell a bubble? 

Breaking: Groupon files for IPO

In the wake of LinkedIn’s high-profile IPO, deal-of-the-day site Groupon has filed to go public, The Wall Street Journal is reporting.

A quick look at Groupon’s earnings from the story:

Groupon earned $644.7 million in revenue for the first quarter of 2011, up from $3.3 million in the second quarter of 2009 and $44.2 million in the first quarter of 2010. But it lost $102.7 million in the first quarter.

EARLIER: Groupon’s Super Bowl ad makes some people cry.

DM @politicians: Think before you click ‘tweet’

USA TODAY’s Jackie Kucinich looks at how 140 characters can hurt a political campaign in the digital age. A status update gone wrong can go viral — and fast — and the next thing you know, Politico is reporting your indiscretion and resignation.

From the story with the snazzy headline that I wrote:

The rise of social media such as Twitter, Facebook and YouTube have accelerated the rate an off-color remark or e-mail can be posted on a news site and in seconds turn into a national story read by millions of people.

Bill Burton, Democratic strategist and former spokesman for President Obama, puts the new dynamic in stark terms: “There is a lightning quickness to the speed at which candidates can build and accidentally dismantle their own campaigns. If candidates don’t figure out their place in the new digital world of politics, they will be destroyed by it.”

Tweet this: D.C. tops ‘Twitter Towns’ list

Does that headline seem familiar? It might. It’s the headline I wrote for today’s story in USA TODAY. (I did not, however, edit the online story.) Didn’t read it? That’s OK. I’ll recap and link: Men’s Health, with the help of Rodale Inc., is reporting that Washington, D.C., is the top socially networked city in the country!

The exclamation point there is just a result of an extra cup of coffee on a rainy day — not actual surprise. It makes sense that the one U.S. city where reach and influence is everything that every person would be wired in Facebook, Twitter, LinkedIn and beyond. (“My 140 crappy characters will change this world! I know it!” ~Insert name of unknown congressman here.)

El Paso appears to be the least wired-in city, with research suggesting that residents have a high rate of job satisfaction. The USA TODAY story quotes psychologist and MIT professor Sherry Turkle who says El Paso residents could simply be happier with their off-line lives.

From the story:

“When people are gratified and fulfilled in their face-to-face interactions, when these satisfy their desire for connection, for gossip, for feeling wanted and plugged in, they don’t need to feel technologically plugged in,” Turkle says.

It’s a shame this story couldn’t have been longer because Turkle touches on a question I wrestle with daily: Would I be so plugged in if I were happier and more connected in the physical world? I think that’s something everyone should ask themselves from time to time, especially as digital networks continue to expand and permeate our lives.

Would we be happier without Facebook? Twitter? Digg? Reddit? Etc.?