J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.


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Checking in at Bon Chon Chicken

My better half has reviewed a place that he says “might — might — be the best fried chicken” he has ever tasted. It’s Bon Chon Chicken in Fairfax City, a popular South Korean restaurant chain that specializes in KFC — Korean fried chicken. If you want to know more about the food, check out his review, which will leave your mouth watering.

I have not experienced this chicken of all chickens, but — as the marketing student who never seems to sleep — I am interested in the store’s efforts at social media promotion.

Still fairly new in the neighborhood, Bon Chon’s Fairfax store is getting a little bit of play on foursquare (13 check-ins) and Gowalla (five check-ins). On Yelp, however, a 35 customers have offered comments, most of which are favorable. (The word “addictive” is used a lot.) The Fairfax store is also on Twitter (@bonchonfairfax) and Facebook. Curious to see what its Facebook fans have to say, I tried the FB page listed on the menu — facebook.com/BonChon-FFX — but I didn’t find it until I went to their Twitter feed and found it here. (The path listed on the menu doesn’t point to Facebook’s Pages.) Despite the confusion over the Facebook Page, I easily found their Facebook Places page, which has only four check-ins. That’s not to say there’s no “conversation” about Bon Chon, though: On my husband’s page, the mere mention quickly sparked seven comments and four “likes.”

Take that, Colonel Sanders.