J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


Who’s hanging out on Google+?

We return to our regularly scheduled programming — with no more vacation pictures or campaign spots for a while.

Emarketer, citing findings from a six-month Simply Measured study, says that although brands are flocking to Google+, they’re not seeing the level of consumer engagement found on other networks. Maybe it’s because no one is on Google+:
Emarketer points to a February 2012 study by Arbitron and Edison Research found that only 8% of U.S. consumers had a profile on Google+.

Still, Google+ is in its infancy and Facebook ain’t dead yet.

Meanwhile, Ad Age Digital reported Monday that brands aren’t “hanging out” so much as they are “pinning” — as the all-seeing-all-knowing Internet giant takes fourth place in mindshare behind social media darling Pinterest.

The Ad Age article steps beyond the brands’ lack of interest and nicely summarizes a bigger problem with Google+:
 

The broad consensus is that Google+ is an empty city where the masses go to set up a profile but then seldom return.

 
This girl is part of the masses who flocked and then fled. I’ve set up a profile, and I have returned from time to time, but my other friends aren’t on — they’re not sharing, not engaging. I interact most on Google+ with strangers who have shared this blog through their profiles. Although I believe Google+ will have a bigger place in social media and digital marketing, I believe the adopters must first shake their unwavering loyalty to Facebook. And that could take a helluva lot longer than a mere nine months.


In case you haven’t heard: Google+ wants you — now

As of last night, the Google Doodle is a bold blue arrow inviting the masses to join Google+, the social network that was introduced in late June as a “field trial” that aimed to fix “awkward” online sharing. Users could join the project by invitation only, which made building one’s circles kind of dull. I was eager to be on the bleeding edge of this newest thing, and a well-connected friend scored me an invitation; however, it wasn’t until later that I could send my own. When I did, some of my friends hadn’t heard of Google+, and some of them had and didn’t care. Even so, in less than a month of the launch, Google+ was estimated to have 20 million users, according to web-traffic tracker ComScore. About that same time, Facebook confirmed estimates that it boasts 750 million users.

If you’re tired of Facebook or just intrigued by the ideas of the Circles and Hangouts — or if you just need one more site to log into — sign up for Google+ today. You’re good enough, smart enough, and doggone it, Google likes you. (Just be sure to use your real name. See post below.)

What is this? Why can’t I just know you on Facebook?

~Real response to a Google+ invitation

 

EARLIER:

Google+ (NASDAQ: GOOG) has revised its profile policy and is suspending accounts with pseudonyms. Saurabh Sharma explains the change in a one-minute video.
 

 


What’s in a name? Google+ users say everything

Google+ (NASDAQ: GOOG) has revised its profile policy and is suspending accounts with pseudonyms. Saurabh Sharma explains the change in a one-minute video.
 

 
Dave Copeland at the Daily Dot has a post on users’ response to the change.

And now I have to log off and revise the post I’ve been writing about Google+’s privacy policy.


2 Comments

Got Mail? What kind? Google’s Gmail push

ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Anti-trust hearing? Pooh! Silly senators, Google has more important work to be done, like rescuing the philistine masses still using AOL and Hotmail to communicate electronically with their loved ones!

On the heels of the Google+ introduction, the Internet behemoth has launched “Email Intervention,” a campaign to drive users to Gmail, which will undoubtedly build an even bigger base for Google+ once it is out of beta. At the time of this writing, the clip on YouTube had 145,305 views, 423 likes and 50 dislikes. On Facebook, 364 people liked the ad and 46 comments had been logged.

The 1-minute-15-second commercial, which was posted July 22 on YouTube, is very likable. It’s amusingly reminiscent of an educational film from the 1950s: you know, the ones with an non-threatening-but-authoritative speaker and perky string-based background music that helped us learn the importance of hygiene. In this ad, “intervention specialist” Dr. Richard Muscat lectures on the importance of Gmail, explaining that although many of us have helped friends “make the switch,” there is more work to be done.

We all have that one friend … that one friend who hasn’t made the jump … who still emails you from that embarrassingly out-of-date address.

Without mentioning AOL and Hotmail, Muscat explains that the out-of-date email addresses should be “laid to rest, like so many items of its time,” and then helpful pointers label a floppy disk, portable disc player, VHS cassette and a scrunchy on the classroom table. After sweeping the out-dated items onto the floor, Muscat ups the drama with some cold truth:

Your loved ones are being left out of conversations!

Horrors!

Unable to make free phone calls or video chat, and that’s sad.

Yes, this is way worse than having just 19 friends on Facebook!

Muscat then empowers the viewer: stage an email intervention. And whaddya know? A toolkit can be found at emailintervention.com.

It’s fast. It’s easy. And it’s the right thing to do.

The ad wraps with a white background with the website address and

It’s time to make the switch.

Yes, it’s time. Just in time for the explosion of Google+.