J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.


Leave a comment

Nielsen: Top U.S. Web Brands in 2011

Nielsen reports that Google is still the top web brand in 2011, followed by Facebook, which is where Americans spend the most time online. According to Nielsen’s Q3 social media report,  Facebook users spent 53.5 billion minutes on the site in May 2011. (I bet I work with some of those Facebook enthusiasts.) It is also the top social networking site through mobile devices: 46,500,000 unique audience members.


Leave a comment

Rebecca Black’s ‘Black Friday’ commercial for Kohl’s

ED’S NOTE: This post reflects my interest as a marketing student in advertising, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Leave it to American advertisers to resurrect from the dead one the most mocked viral videos ever and turn it into an equally irritating Black Friday commercial — because that day isn’t maddening enough.

At the urging of someone who shall remain anonymous, I am doing a post about Rebecca Black’s Friday song turned into Black Friday for Kohl’s Department store.

This is it. This is all I’m doing.

It’s infectious!

 

~ Anonymous J’s Pages reader

 
Yes, yes, it is. Infectious like the chicken pox — or herpes.
 

 

At the time of this writing, this nearly insufferable clip on YouTube had 41,535 views, 486 likes, and 576 dislikes.

Go Team Dislike!
 
RELATED: Rebecca Black’s official Friday video.


1 Comment

Alexander Calder: Mobile artist — no, not for Apple

Today’s Google Doodle honors mobile artist Alexander Calder. I know the name, I’ve seen the art, but when I read “mobile” these days, I think of portability — as in personal tech. (“Where can I take this?”) Ah, but there is another definition.

Per Webster’s New World Dictionary:

mobilen. a piece of abstract art that aims to depict movement, as by an arrangement of thin forms, rings, etc. suspended and set in movement by air currents.

Calder (b. July 22, 1898) is the American sculptor credited with inventing mobile sculptures, such as those shown in the National Gallery of Art. You can learn more about his life and work here, at the Calder Foundation website.

UPDATE: PC Mag says the Calder doodle is the first designed in HTML5. If you’re using Firefox or Chrome, you can change the doodle’s movement.
 

EARLIER: Google honors choreographer Martha Graham

 


2 Comments

Google celebrates choreographer Martha Graham

Today’s Google Doodle honors dancer and choreographer Martha Graham (1894-1991), who is credited with revolutionizing the art world in the 1920s and 30s with her contributions to contemporary dance. The Martha Graham Center of Contemporary Dance offers a “few clues” to help decipher the doodle, which was animated by Ryan Woodward.


Leave a comment

Nielsen Wire: Top U.S. Web Brands March 2011

Nielsen reports that Google is still the top web brand for March, followed by Facebook, which was tops in average time spent on site: 6:35:43.

I bet I work with some of those Facebook enthusiasts.

A quick look at the unique audience numbers:


Leave a comment

eMarketer: Search and social media make online shoppers

Research firm eMarketer released a report today that looks at the impact of search and social media in ecommerce: Search and Social Together Aid Online Shoppers.

The survey cited shows 48% of “converted” online shoppers — those are the browsers-turned-buyers — use search AND social media to shop, while 51% use just search.


Leave a comment

No surprise results here

In its February analysis, ComScore (NASDAQ: SCOR) reports Google has again dominated the U.S. search market with 65.4% of the market share, followed by Internet pioneer Yahoo with 16.1%. According to comScore, more than 15.4 billion searches were conducted in February, and 10.1 billion of those searches were conducted through Google Sites.

The entire report can be found here on comScore.com.