J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


Dog-eat-Dorito world

ED’S NOTE: This post reflects my interest in advertising as a marketing student. It does not endorse any product, services or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

I was cleaning out my terribly neglected RSS reader today when I found myself scrolling through Unruly Media’s Viral Video Top 10 Charts, which can be a real time suck for me as I watch the videos and try to figure out why each one appeals to so many viewers. It would be great if I assembled all of this analysis into coherent blog posts, but by the time I’m done watching said videos, it’s time to study/go to work/feed the dog/scoop the litter box/save the world/floss.

Today I got sucked in by the Dorito-eating pug featured during Super Bowl Blah. The video “Pug Attack” is one of the Crash the Super Bowl 2011 finalists, the Dorito-Pepsi Max contest that offered a $25,000 prize to each of the winning  consumer-made spots — and $1,000,000 if the video took first place in USA TODAY’s Ad Meter. (“Pug Attack” tied for first place.) I had seen this prior to the Super Bowl, so it’s certainly not new to me (or anyone else). I watched it four times today trying to figure out the appeal. Yes, the dog is cute and the guy is goofy, and the score certainly builds anticipation for a silly climax, but that alone shouldn’t smell like advertising success, does it? Yep, it does.

At the time of this writing, Viral Video Chart is reporting that “Pug Attack” had more than 40,000 “shares” on Facebook, 917 tweets and 34 blog posts. Meanwhile, YouTube reports 2,200,000 views.

Apparently I’m not the only person who enjoys mocking her pets with snack food.


Deals on @foursquare

In light of foursquare’s recent announcement detailing their 3400% growth in 2010 (also known as the Year of Suckage), I’ve decided to record the deals I see as I check in.

This is mostly to satisfy my intellectual curiosity as a marketing student, so stoppers-by might be bored. Googlers, if you’re looking for information about MAC’s Wonder Woman cosmetic line, here it is.

Among this weekend’s deals spotted on foursquare:

  • Buy one scoop, get one scoop free at Ben & Jerry’s.
  • 15% off next purchase at Aerie, American Eagle’s panty and bra shop.
  • Valentine’s Day Sale at Express: suit separates for her, BOGO 50% off; shirts and ties, BOGO $19.90. PLUS 30% off sweaters for him.
  • Get $10 off jeans $39.95 and up at H&M. Offer valid Feb. 10-21. Discount taken at register.
  • First-time check-ins can get $5 off any $25 purchase at Payless ShoeSource.

I’ll update the list as I see more offers.

ED’S NOTE: This URL has been SEO’d to death.


Success in the workplace

Perhaps the proudest moment of my journalism career.