J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.


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Nielsen: Top U.S. Web Brands in 2011

Nielsen reports that Google is still the top web brand in 2011, followed by Facebook, which is where Americans spend the most time online. According to Nielsen’s Q3 social media report,  Facebook users spent 53.5 billion minutes on the site in May 2011. (I bet I work with some of those Facebook enthusiasts.) It is also the top social networking site through mobile devices: 46,500,000 unique audience members.


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Nielsen: Who’s taking what device to the bathroom

A Q1 survey by the Nielsen Company looks at where — and when — users are using their mobile devices. Of note: 25% of respondents said they take their tablets to the bathroom, while 28% of smartphone users do. Ereaders maintain a bit more dignity, with only 17% taking their device to the can.

Yay for mobility.


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Nielsen Wire: Top U.S. Web Brands March 2011

Nielsen reports that Google is still the top web brand for March, followed by Facebook, which was tops in average time spent on site: 6:35:43.

I bet I work with some of those Facebook enthusiasts.

A quick look at the unique audience numbers: