J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


From the Grammys: The Target ‘Rolling in the Deep’ ad

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE 2-16-2012: Madame Noire’s Brande Victorian reports the girl in the Rolling in the Deep ad for Target is 11-year-old Denise Bestman from Staten Island. Meanwhile, the Gothamist has more details about PS 22 Chorus and how the 30-second Target commercial was shot.

RELATED: The Wall Street Journal looks at what makes Adele’s “Someone Like You” so powerful in “Anatomy of Tearjerker.”
UPDATE at 3:05 p.m. 2-13-2012: YouTube counter says the clip has up to 17,015 views now.

For interested parties, here’s the 30-second Target commercial hyping the deluxe edition of Adele’s runaway-hit album 21. At the time of this quick-and-dirty post, the clip, posted Feb. 10, had 302 views. I bet it gets a lot more soon; those kids are just too cute and that song is too familiar.


About the Target YouTube Channel
(As of Feb. 12, 2012)

Date joined: Jan. 6, 2006
Channel Views: 676,538
Video views: 18,293,527
Total Upload Views: 20,552,078

Amazon’s Gaga near-giveaway gums up downloads

The Walls Street Journal reports Amazon customers who bought Lady Gaga’s Born This Way for 99 cents were met with serious delays. A company spokesman told the WSJ that customers who ordered Born This Way on Monday would get the full album for the promotional price.

Good for them. Had these consumers been as stubborn stupid as I was, they could have wasted three and a half hours of their lives restarting the download.

EARLIER: Web 2.0 goes full force as Amazon offers Lady Gaga’s Born This Way album for 99 cents.

Play it again, Condi

I’m such a dork: Just yesterday while I was making my bed I wondered, “What’s Condoleezza Rice doing these days?” This morning I found out.

She recently teamed up with the Queen of Soul, Aretha Franklin, for a charity benefit. Check it out.

Vodpod videos no longer available.