J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Me on Get Glue: The one movie I’ve waited for all year

 
… I think we can all agree we’ve all moved on since Gigli. We’re checking into Argo with 880 viewers on opening night — not because of Affleck’s awesome wig but because it was history, baby.


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Super Bowl ZZZZ: My Top 5 ad picks

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

More insight-packed, 30-seconds-or-less commentary to come. This is just a quick-and-dirty roundup.
 

1. Doritos’ “Man Best Friend” because dog murderers are just really funny sometimes.

 

 

2. Chevy’s “Happy Grad” because I love it when the hopes and dreams of a young graduate are killed and buried under a tsunami of disappointment and tears — sooner rather than later.

 

 

3. “Cheetah” because the closed-captioning script for the Hyundai Veloster Turbo commercial included the line: “Friend girly screams.”

 

 

4. Suzuki’s “Sled” with 50 Cent – because it has fluffy doggies and Fiddy. What more could I ask for?

 

 

5. And finally — perhaps my fave — Skechers’ “Go run, Mr. Quiggly!” – because the dog replaced a no-talent Kardashian.


 

 

RELATED: Volkswagen 2012 Game Day commercial.
 
ALSO RELATED: FERRIS BUELLER TAKES ANOTHER DAY OFF – WITH A HONDA CRV
 


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Volkswagen’s game day commercial: Dog Strikes Back

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE: As of 12:20 p.m. Feb. 6, the clip has 5,198,818 views, 19,893 likes, and 697 dislikes.

I don’t know where to begin with this. I can only say that I saw Volkswagen’s extended Super Bowl ad on Twitter, it had a cute dog — and Darth Vader — so I was compelled to post it.
 

 
At the time of this writing, this clip, which was posted Jan. 30, had 1,476,473 views, 7,827 likes, and 275 dislikes.

Before I even hit “publish” on this post, the clip, which was posted Jan. 30, had 1,539,513 views, 8,004 likes, and 277 dislikes

When I first saw the ad on YouTube, this was one of the top comments (spelling and grammar are uncorrected):
 

I wanna know what this had to do with star wars at all.
~ warguy2499,
YouTube member

 
I know, warguy, I also wondered that. And then later I remembered the “Vader Kid” ad from last year. It seems, too, the other 1,539,512 1,476,472 viewers also seem confused and detached, weighing in with:
 

So a dog is faster then a VW beetle?
~ PZYLA,
YouTube member

 
Probably not the “impression” the Volkswagen marketing folks were hoping for. This probably wasn’t the commercial’s goal either:
 

…the f*** did that come from?!
~ mrbradpainter,
YouTube member

 
I would have gone with “What the hell?” but I see your point, mrbradpainter. And then we have another viewer who is also unable to summon even a bit of aesthetic distance:
 

This car is crap, a dog is faster than it!
~ djsta77,
YouTube member

 
Yeah, djsta77, but the car is CUTE! Some folks really buy into form over function, and we don’t see the dog pass the car.

Even if some viewers are scratching their heads, Volkswagen at least got their attention. And for those who didn’t get the Star Wars tie-in, they probably didn’t see the wildly popular “Vader Kid” ad from last year or “The Bark Side,” the Volkswagen Game Day teaser — which is beyond cute, even if it doesn’t have a sheltie.
 

 
At the time of this writing, “The Bark Side,” uploaded on Jan. 18, had 11,005,635 views, 71,851 likes, and 1,300 dislikes.
 
About the Volkswagen YouTube Channel
(As of Feb. 2, 2012)

Date joined: ?
Subscribers: 26,687
Video views: 83,572,818
 

RELATED: The VW “The Force” aka “Vader Kid” ad from 2011

 

 
As of Feb. 6, 2012, this clip had 50,373,140 views, 195,942 likes, and 3,140 dislikes.

EARLIER: FERRIS BUELLER TAKES ANOTHER DAY OFF – WITH A HONDA CRV

 


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Honda CR-V commercial: Ferris Bueller takes another day off

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE 12:01 a.m. FEB. 1: The clip now has 4,827,077 views, 21,730 likes, and 1,946 dislikes.

UPDATED AT 8:25 P.M. JAN. 30

Honda is cleverly tapping into aging Gen-Xers’ ridiculously bloated sense of ’80s nostalgia with a new extended advertisement for its cross-over vehicle, the CR-V.

(Editor’s note: Although I’m a Gen-Xer, I hate all things ’80s except for Prince, so it pains me to type the rest of this post.)

Matthew Broderick has been cast as himself to sort of reprise his character Ferris Bueller (gag) from the overappreciated, overcelebrated 1986 John Hughes flick Ferris Bueller’s Day Off. For the Millennials who may not remember John Hughes, he was the writer-director who convinced an entire generation that growing up middle- to upper-middle class in the suburbs was really, really, really hard — almost as hard as growing up in, say, 1960s Harlem or the Khmer Rouge’s Cambodia.

Now writer-director Todd Phillips (Old School, The Hangover) wants to convince us that Matthew Broderick actually drives a CR-V and has fun doing it.

And although I hate the movie the ad based on, the 2:25-minute spot isn’t completely without promotional merit: The creators have hidden more than two dozen references to the movie throughout clip, and viewers are encouraged to see how many they can find — which could make for a fun afternoon for folks who have time for that sort of thing.

At the time of this writing, the ad had 307 views, 1,468 likes, and 302 dislikes.

At the time of this update, the clip on YouTube had 433,493 views, 11,350 likes, and 1,288 dislikes.

When I first saw the ad on YouTube, this was one of the top comments (spelling and grammar are uncorrected):
 

The f*** is this s***? Tease me with what looks like a new ferris beuler movie and give me a honda commercial?.
~ garrettcurrie,
YouTube member

 
Sorry you’re disappointed, garrettcurrie, but it’s better for the generations to come that there is no Ferris Bueller sequel.

Mere minutes later as I prepared to wrap up this post with a dash more snark, a fellow Gen-Xer weighed in with:
 

I can’t tell if I appreciate getting a chance to revisit moments from “Day Off”, or if I’m outraged that Honda and MB defaced such a great movie to sell a freaking CRV.

I think Honda will learn that, while the Boomers may have responded well to nostalgia in their targeted advertising, GenXers are more likely to be outraged at having our cultural touchstones exploited.

~ sekhmetrix,
YouTube member

 
As I said before, I’m a Gen-Xer. But I’m not outraged. Nor am I persuaded. Exploit the touchstones — especially shitty ones. Keep Broderick working and contributing to the economy. Just don’t expect me to buy one of those ugly CR-Vs.
 
About the Honda YouTube Channel
(As of Jan. 30, 2012)

Date joined: Oct. 10, 2005
Subscribers: 37,958
Video views: 18,293,527


Marketing tools for good

ED’S NOTE: This post reflects my interest in advertising as a marketing student. It does not endorse any product, services, organizations, campaigns or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

The Demi and Ashton Foundation’s new “Real Men” interactive campaign begins this week, using A-listers such as Justin Timberlake to educate the public about the child sex trade in the USA.

Certainly it’s a cause more worthy than, say, aiding a Kardashian or a Real Housewife — the foundation’s efforts to raise awareness aren’t without merit. But doesn’t there seem to be a huge disconnect here between the very serious subject of child sex slavery and the flippant tone of the ad’s script?


Kenny Powers is f-in’ IN March Madness

Tournageddon: Experience March Madness the Kenny Powers wayED’S NOTEThis post reflects my interest in advertising as a marketing student. It does not endorse any product, services or agency. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Kenny Powers is back hawking K-Swiss Tubes during the sweat-soaked, beer-stained, testosterone-fueled insanity that is March Madness.

Yes, this news is about as fresh as a towel on a locker room floor  — I have to admit that I had forgotten about our loveable anti-hero and his side job for K-Swiss (NASDAQ: KSWS). Even so, I want to quickly examine  the most recent leg of the campaign I wrote about last summer. “Tournageddon” is a balls-to-the-wall social-media push that starts on Facebook and ends up on Yahoo Fantasy Sports.

Fans can submit their picks, pore over team analyses, get recaps filled with Kenny’s insights and — ultimately — they can spend more times him and his Tubes. And when fans are done killing time mourning their busted brackets, they can download the Muscle Machine app from iTunes or let Kenny manage their Facebook page with the Workout Wingman app. The idea behind the Wingman app is you’ll be “training in K-SWISS Tubes like a true frickin’ champion” instead of Facebooking (fat chance) and Kenny will answer your friends’ posts (“You’re f-in’ OUT, MOM!”).

Since I last wrote about Kenny Powers and Tubes, the Tubes site has been overhauled with a very masculine red and black theme. Very fiery. Powerful. Like Hell. Makes me want to go buy some Axe body wash or something. Lame jokes aside, it’s a very comprehensive e-commerce portal: Shoppers can customize a pair of Tubes, watch the very funny advertising spots featuring Patrick Willis and Jeremy Shockey, connect with Kenny on Facebook and Yahoo, and even order season one of Eastbound & Down, the critically acclaimed six episodes that introduced us to a foul-mouthed has-been ballplayer that somehow stole our hearts.

I think what I appreciate most about the Tubes campaign is how all the copy maintains Kenny’s voice, such as it is outside of the HBO series, while promoting the athletic shoes. It’s unlikely actor/Kenny creator Danny McBride was available to whip up copy for 72andSunny, the agency behind the Tubes campaign, so props to the writers for keeping Kenny real and an appropriate PG-13. He’s still a crass buffoon, even when he’s not dropping the f-bomb after every third utterance.

Finally, here’s Kenny in the spot “Gravity,” featuring New Orleans tight end Jeremy Shockey. I had planned to post this a long time ago, but I couldn’t find it and then I eventually lost interest. Perhaps the lackluster second season of Eastbound & Down played a role in my forgetfulness.

 

 


Charlie Sheen’s #winning social media offer

I’ve often said — but not here — that too many businesses rely on the interns to run their social media efforts, essentially putting a brand in the hands of a child. (My agent even told me I’m right about this, so I must be.) Leave it to Charlie Sheen, Hollywood’s reigning douchebag, to prove my point.

This is me #winning.

Trey Barrineau at USA TODAY’s LifeLine blog is reporting that Sheen is taking applications for a social media intern. Have a Twitter account and big dreams of playing lackey to a loser? Want to apply? The ad is here.