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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


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Toyota Venza girl does an ad for McRib


ED’S NOTE:
This post reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

UPDATE 8-12-12:Toyota Venza girl is angry about Triscuits.

 

UPDATE 11-03-2011: Like the ad?
 
Show Allyn Rachel the love on her Facebook page.

 

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I think I’m going to change the name of this blog to the Allyn Rachel & Other Stuff Blog. She’s all you people want to read about this year!

J’s Pages commenter Sarahbelle tipped me off that the “Toyota Venza girl” is also featured in the new commercial for the McRib, another bewildering food marketing success.

The McRib ad is a clever bid for mobile users, much like the new eBay ads. In the McRib spot, newlyweds Rachel and a Steve Zahn lookalike are about to embark on their honeymoon when he gets a text that the McRib is back! (“I’m gonna miss it!”)
 

 
 

I married a 14-year-old!

 

~ Allyn Rachel,
as McRib Bride

 
The ad does a great job of showing that all the characters have obeyed McDonald’s call-to-action for mobile users: “Get the word out: McRib is back!”

And it’s worth noting the spot fails to answer the question: What the hell is a McRib?

At the time of this writing, this HD version had 379 views, the SD version 2,546. There were 8 likes, 1 dislikes and 7 comments.

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See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
 

UPDATE 10-27-2011: Allyn Rachel on Twitter

 

EARLIER:Toyota Venza Girl on MSN

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 


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When trivial became good again: On iPods, 9/11, and Steve Jobs

iPod Classic by Aaron Logan

In 2011, it’s hard sometimes to remember there was life before Facebook or iPhones. It’s hard to remember that one had to sit down at a computer and log into an email account rather than having the messages delivered to a smartphone in a pocket. It’s hard to remember the once-coveted music compact discs and their portable players, and it’s nearly impossible to remember music was once played by a moving stylus on a plastic disk with grooves. And although new names make headlines every day, a look at the past decade’s nearly frenzied embrace of technology shows the influence, the reach of Steve Jobs.

Although I had used Apples and Macs at school and work for years, Apple gave me my first real taste of truly personal tech in 2001. Shortly after 9/11, the news service where I worked received two supercool-looking gadgets from Apple they wanted us to test drive and write about. It was called an iPod, and its 5GB hard drive held “1,000 songs in your pocket.” (A 1,000 songs?!! Really?!!) I got to take one home and play with it — and I played with it for hours, which turned into days.  After my test drive, I was able to pre-order one. I was one of the first people in America to own an iPod. It’s probably my greatest achievement.
Continue reading


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Steve Jobs: R.I.P. 1955-2011

 

UPDATE 10-06-2011: I say goodbye — and thanks

 

Steve Jobs: R.I.P.

UPDATE 7:59 p.m.: The Wall Street Journal story

 

UPDATE 8:13 p.m.: WSJ interactive timeline of Steve Jobs’ life

 

UPDATE: #iSad trending on Twitter

 

UPDATE: Twitter mourns a genius

 


Amazon’s new Fire heats up tablet race

Amazon (NASDAQ: AMZN) unveiled the Kindle Fire on Wednesday, a 7-inch tablet that The Wall Street Journal says could be Apple’s “biggest” challenger to the almighty iPad.  Kindle, Kindle Touch 3G and Kindle Fire; courtesy of Amazon Press RoomMuch like iPad’s Android competitors, the Kindle Fire’s price is sure to compel consumers to give it a second look: It’s priced at an attractive $199; the cheapest iPad2 is $499.

The Kindle Fire was just part of Amazon’s growing Kindle family: Also announced were a lighter, cheaper Kindle ($79), the Kindle Touch ($99) and the Kindle Touch 3G ($149). Read the full news release about the Kindle family here.

The Amazon Kindle Fire at a glance:

  • Weight: 14.6 ounces (413 grams)
  • Size: 7.5″ x 4.7″ x 0.45″ (190 mm x 120 mm x 11.4 mm)
  • 1024 x 600P resolution at 169PPI
  • 8GB on-board memory
  • Battery Life: Up to 8 hours of reading or 7.5 hours of video playback, with wireless off.
  • Full charge in approx. 4 hours
  • Free cloud storage for all Amazon content
  • Audio: 3.5 mm stereo audio jack, top-mounted stereo speakers
  • Wi-Fi: 802.11b, 802.11g, 802.11n, or 802.1X standard
  • USB 2.0 port (micro-B connector)
  • Warranty and service: 1 year limited
  • Supported formats: Kindle (AZW), TXT, PDF, unprotected MOBI, PRC natively, Audible (Audible Enhanced (AA, AAX)), DOC, DOCX, JPEG, GIF, PNG, BMP, non-DRM AAC, MP3, MIDI, OGG, WAV, MP4, VP8

EARLIER: Acer Iconia A500: A honey-sweet alternative to iPad? ~J’s Pages, May 26

EARLIER: A honey-sweet alternative to the Xoom? ~ J’s Pages, April 9


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FLASHBACK: JUST IN: Toyota Venza girl does an ad for eBay

UPDATE 8-12-12: Allyn Rachel, aka the Toyota Venza girl, is angry about Triscuits.

 

UPDATE 11-03-2011: Like the ad? Show Allyn Rachel the love on her Facebook page.

 
Toyota Venza Interactive Ad on YahooED’S NOTE: This post reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

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UPDATED with details 9-20-2011

Googlers have been hitting this site to see whether the “Toyota Venza girl” is also featured in the recent eBay commercial entitled “Blue Jeans.”

She is — as you can see here. I don’t have any information about this clip right now, but I’ll see what I can dig up. She plays Susie, the daughter with the super hip mobile device iPad.

(Post continues after video.)
 

 

This commercial is part of eBay’s “When it’s on your mind, it’s on eBay” campaign designed to expand the ecommerce giant’s footprint in mobile commerce, a daunting task for a company seen primarily as an auction marketplace. With the “Buy It New, Buy It Now” call to action, eBay urges shoppers to take advantage of the 62% of 200 million live listings that are “fixed price,” and the 70% of those products that are new. (Like the new jeans that actress Allyn Rachel orders in the commercial.)

According to the press release announcing the campaign, eBay is targeting the “shopping enthusiasts,” the category of shopper who are most likely to shop using mobile devices. The first step in reaching those shoppers is through legacy media: Six 30-second TV commercials began airing Sept. 14 on national cable network shows including Top Gear, SportsCenter, Tosh.0, The Daily Show with Jon Stewart, Top Chef and The Rachel Zoe Project — about the time Googlers started hitting this site looking for more information about the actress and the “Blue Jeans” ad.

At the time of this update writing, this YouTube video (posted Sept. 17) had 1,271 379 views, 3 1 likes and 0 dislikes.

AGENCY: Venables Bell & Partners, the folks who convinced us that Slim Jims are “mantastic!”

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See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
 

UPDATE 10-27-2011: Ally Rachel on Twitter

 

EARLIER:Toyota Venza Girl on MSN

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 

RELATED: How Lady Gaga helped me get off Facebook

 


What are you toting? Tablets vs. e-Readers

The percentage of U.S. adults with e-readers doubled between November and May, from 6% to 12%, according to a new study from the Pew Internet & American Life Project. Interestingly, tablet usage among adult users isn’t growing as fast.


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Acer Iconia A500: A honey-sweet alternative to iPad?

Acer Iconia Tab A500The Wall Street Journal says Acer’s Iconia Tab A500 is “compelling competition to Apple’s dominant iPad in one crucial area: price.”

At the time of this writing, the Wi-Fi-only A500 was priced at $449.

Full article is here.

The Iconia Tab A500 at a glance:

  • Weight: 1.7 lbs.
  • Dual-core NVIDIA Tegra 2 processor
  • 1.0GHz processing speed
  • 1GB DDR2 memory
  • 16GB eMMC on-board memory
  • 4G LTE connectivity
  • 2MP front-facing camera
  • 5MP rear camera
  • HDMI
  • Supports microSD up to 32GB
  • High-speed USB 2.0 port

EARLIER: A honey-sweet alternative to the Xoom? ~ J’s Pages, April 9