J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


How to manage playlists on the go in iOS 7: Buy Swhipy

Swhipy screen shot  (By J. Barrineau)

Swhipy screen shot
(By J. Barrineau)

After several frustrating months of not being able to manage my iPhone’s playlists on the go, I have found a $2 solution that allows me to create playlists from playlists: Swhipy by JYPApps. It’s an understated app that’s worth every damn cent and then some, and it’s as close to being what I would consider a New Year miracle.

My joyful purchase was all part of an effort to manage my large music library — MUSIC THAT I HAVE PAID FOR — following my switch to an iPhone 5S (64GB) with iOS 7. When I discovered the loss of functionality in the iOS 7 Music app, I turned to the Apple discussion forums, where other dismayed music enthusiasts were also registering their puzzlement and complaints. Based on several users’ recommendations, I also downloaded Ecoute ($2.99) and Lagu (free). These are interesting alternatives to the abomination that is the Music app, but they didn’t do what I needed them to do, which is build playlists from other playlists on the go. (Side note: Ecoute is the app for you if you’re suffering through the Music app’s disastrous sorting issues. Meanwhile, Lagu is interesting because of its “queue” feature, but there’s something missing. If you try to save a playlist, you’re prompted to type a title for the playlist, but the keyboard doesn’t appear. Oh well, it’s free.)

It’s no secret that Apple shit the bed with the release of iOS 7 — I will NOT call it an “upgrade” — but the changes to the Music app were particularly painful for music lovers. (Editor’s note: I have understated this on purpose because it’s not as though we’ve been fed alive to starving dogs or anything.) I realize this is a “first world problem” of the first degree. It’s also a pocketbook issue: Consumers who have paid for their music should have the right to manage their music on their terms.  And this isn’t a learning curve, as some bloggers would suggest. No, I’m talking about a loss of functionality and flaccid user experience that underscore Apple’s blatant disregard for its loyal customers who built the megadynasty that is iTunes. I mean, really: Would we have bought so much music if they hadn’t made it so easy to enjoy?

Why Apple would remove so much functionality from its native app is baffling. And yeah, I’ve read about the efforts for a “more simplistic” design — and that’s just bullshit. It’s one thing to simplify an icon; it’s another to simplify an application to the point of frustrating the user with radical limitations. There’s nothing simple about plumbing the depths of a gazillion-song library to find JUST ONE SONG. And, finally, if this sick-making overhaul is part of some coked-up marketing scheme to drive me to iTunes Radio, then that’s just evil.


Text messaging turns 19: A timeline from Tatango

Tatango, a Seattle-based SMS marketing company, has put together a nifty timeline that looks at key moments in the history of text messaging. Of particular note: texting’s role in American Idol season 2 in 2003 and lewd texts that Brett Favre admitted sending to reporter Jenn Sterger.

 

History of Text Messaging Timeline
Source: Tatango SMS Marketing


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Toyota Venza girl does an ad for McRib


ED’S NOTE:
This post reflects my interest in advertising as a marketing student. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

UPDATE 8-12-12:Toyota Venza girl is angry about Triscuits.

 

UPDATE 11-03-2011: Like the ad?
 
Show Allyn Rachel the love on her Facebook page.

 

* * * * * * * *

 
I think I’m going to change the name of this blog to the Allyn Rachel & Other Stuff Blog. She’s all you people want to read about this year!

J’s Pages commenter Sarahbelle tipped me off that the “Toyota Venza girl” is also featured in the new commercial for the McRib, another bewildering food marketing success.

The McRib ad is a clever bid for mobile users, much like the new eBay ads. In the McRib spot, newlyweds Rachel and a Steve Zahn lookalike are about to embark on their honeymoon when he gets a text that the McRib is back! (“I’m gonna miss it!”)
 

 
 

I married a 14-year-old!

 

~ Allyn Rachel,
as McRib Bride

 
The ad does a great job of showing that all the characters have obeyed McDonald’s call-to-action for mobile users: “Get the word out: McRib is back!”

And it’s worth noting the spot fails to answer the question: What the hell is a McRib?

At the time of this writing, this HD version had 379 views, the SD version 2,546. There were 8 likes, 1 dislikes and 7 comments.

* * * * * * * *

 
See more of Allyn Rachel’s work on YouTube, Twitter, this blog and other Web 2.0 outlets.
 

UPDATE 10-27-2011: Allyn Rachel on Twitter

 

EARLIER:Toyota Venza Girl on MSN

 

EARLIER: Toyota Venza Girl on Yahoo!

 

EARLIER: More on the girl in Toyota Venza commercial

 

EVEN EARLIER: Toyota Venza: ‘That’s not a real puppy’

 


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When trivial became good again: On iPods, 9/11, and Steve Jobs

iPod Classic by Aaron Logan

In 2011, it’s hard sometimes to remember there was life before Facebook or iPhones. It’s hard to remember that one had to sit down at a computer and log into an email account rather than having the messages delivered to a smartphone in a pocket. It’s hard to remember the once-coveted music compact discs and their portable players, and it’s nearly impossible to remember music was once played by a moving stylus on a plastic disk with grooves. And although new names make headlines every day, a look at the past decade’s nearly frenzied embrace of technology shows the influence, the reach of Steve Jobs.

Although I had used Apples and Macs at school and work for years, Apple gave me my first real taste of truly personal tech in 2001. Shortly after 9/11, the news service where I worked received two supercool-looking gadgets from Apple they wanted us to test drive and write about. It was called an iPod, and its 5GB hard drive held “1,000 songs in your pocket.” (A 1,000 songs?!! Really?!!) I got to take one home and play with it — and I played with it for hours, which turned into days.  After my test drive, I was able to pre-order one. I was one of the first people in America to own an iPod. It’s probably my greatest achievement.
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Steve Jobs: R.I.P. 1955-2011

 

UPDATE 10-06-2011: I say goodbye — and thanks

 

Steve Jobs: R.I.P.

UPDATE 7:59 p.m.: The Wall Street Journal story

 

UPDATE 8:13 p.m.: WSJ interactive timeline of Steve Jobs’ life

 

UPDATE: #iSad trending on Twitter

 

UPDATE: Twitter mourns a genius