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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


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Target-Neiman tie-in: Does it hit the spot?

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UPDATE 12-09-2012: A visit to a Fairfax, Va., Target yesterday shows Weinswig may be correct about Target’s poor in-store execution. I went into the store with the Target-Neiman collection in mind but not as part of my primary objective. (“Get kitty litter!) Even so, I saw only a single stand-alone piece of in-store signage related to the collection. My visit was lengthy and covered much of the store’s perimeter, but I never encountered the collection. Even worse: I didn’t see any signage that would have directed me to the collection.

BEGIN ORIGINAL POST: Target-Neiman The Wall Street Journal reports the Target-Neiman Marcus holiday tie-in (#Holiday24) is a disappointment, citing slower sales despite high-powered prime-time advertising and the muscle of social media. (Indeed, this writer learned about the partnership via Foursquare and Twitter before seeing any of the ads on television.) The article then goes on to compare the 50-gift cross-collection with the Missoni Madness of 2011.

But are the analysts comparing apples and oranges?

Reps for both retailers say so, noting their partnership was to created for the duration of the holiday season — not just a one-day sale. And to avoid the resells on eBay and other auction sites — a problem with last year’s Missoni promotion — customers are limited to five of each item.

A report by Deborah Weinswig, the Citibank analyst cited in the WSJ report, was quoted in the Dallas Morning News, laying blame on the disappointing sales on poor in-store execution. Weinswig surmised that based on Twitter chatter, all of the first day’s action was online, and the brick-and-mortars’ inventory could certainly be sold online. Reps for Target told the WSJ the placement of the collection in the back of the store was on purpose, designed with the hopes to increase traffic in other areas of the stores.
 

 
Whether the collection is red-hot online or in-store, the fact is: It’s cute, it’s affordable, and the partners can celebrate the brand awareness the promotion has created for their brands and the designers.

Check out how Target and Neiman promote the collection on their respective websites. No matter the framework, the collection still works, transcending the retailers’ consumer bases.

(Screencaps by J. Barrineau. Sources: Foursquare, Target.com and NeimanMarcus.com. 2012)

Me on Get Glue: The one movie I’ve waited for all year

 
… I think we can all agree we’ve all moved on since Gigli. We’re checking into Argo with 880 viewers on opening night — not because of Affleck’s awesome wig but because it was history, baby.


Text messaging turns 19: A timeline from Tatango

Tatango, a Seattle-based SMS marketing company, has put together a nifty timeline that looks at key moments in the history of text messaging. Of particular note: texting’s role in American Idol season 2 in 2003 and lewd texts that Brett Favre admitted sending to reporter Jenn Sterger.

 

History of Text Messaging Timeline
Source: Tatango SMS Marketing


Checking in at Bon Chon Chicken

My better half has reviewed a place that he says “might — might — be the best fried chicken” he has ever tasted. It’s Bon Chon Chicken in Fairfax City, a popular South Korean restaurant chain that specializes in KFC — Korean fried chicken. If you want to know more about the food, check out his review, which will leave your mouth watering.

I have not experienced this chicken of all chickens, but — as the marketing student who never seems to sleep — I am interested in the store’s efforts at social media promotion.

Still fairly new in the neighborhood, Bon Chon’s Fairfax store is getting a little bit of play on foursquare (13 check-ins) and Gowalla (five check-ins). On Yelp, however, a 35 customers have offered comments, most of which are favorable. (The word “addictive” is used a lot.) The Fairfax store is also on Twitter (@bonchonfairfax) and Facebook. Curious to see what its Facebook fans have to say, I tried the FB page listed on the menu — facebook.com/BonChon-FFX — but I didn’t find it until I went to their Twitter feed and found it here. (The path listed on the menu doesn’t point to Facebook’s Pages.) Despite the confusion over the Facebook Page, I easily found their Facebook Places page, which has only four check-ins. That’s not to say there’s no “conversation” about Bon Chon, though: On my husband’s page, the mere mention quickly sparked seven comments and four “likes.”

Take that, Colonel Sanders.


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More on foursquare vs. Facebook

Emma Barnett of the UK’s Telegraph talks to foursquare chief Dennis Crowley about the location-based network’s 7-month-old rivalry with Facebook’s Places. Crowleys says Facebook’s no threat to foursquare, which saw a 3400% growth in 2010.

Crowley tells The Telegraph:

We offer a fundamentally different tool to Facebook Places. Facebook is very good at offering its users tools for sharing things online. We are good at facilitating activities offline, once a person has shared their location online. Our primary aim to get people outside and doing more stuff.

I’ll buy that. But I wonder, if Facebook isn’t a threat to foursquare, what about Google?

EARLIER: A Business Insider graph looks at foursquare’s growth.

A foursquare post claims 7.5 million users now, and as Business Insider points out, that’s more than double their number of users when Facebook’s Places launched in August.

What location-based platform are you using?


Twitter by the numbers: An eMarketer report

Research firm eMarketer gives us a peek at its new report on Twitter usage, which offers some juicy predictions for marketers.

Among findings shared in the report summary:

  • 14% of all U.S. adult Internet users will be using Twitter in 2013
  • Twitter usage rate among 18- to 29-year-olds is double that of the 30-to-49 group
  • A revised 2012 forecast that says 24.1 million U.S. adult Internet users will be on Twitter. The previous forecast had predicted Twitter would reach 36 million.

The whole report will cost you $695, but the summary itself includes some not-insignificant numbers. It’s definitely worth checking out.


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The 10 Most-Buzzed-About Brands at SXSW

I hate that I missed this yesterday! Better late than never, I suppose.

Mashable reports that Ad Age and People Browsr joined forces to determine the the 10 most-buzzed-about brands at SXSW.

The top 10 with no surprises:

  1. Mashable
  2. Twitter
  3. Google
  4. FourSquare
  5. Facebook
  6. CNN
  7. GroupMe
  8. Tumblr
  9. Microsoft
  10. Instagram