J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


REWIND: J’adore, tu adores: Charlize Theron for Dior’s J’adore

ED’S NOTE: This post was originally published December 2011. It reflects my interest as a marketing student in advertising, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

In what is a nice break from the nearly insufferable, panic-inducing holiday ads of the season, EDITED 11-30-2012 Prime-time viewers are getting an eyeful of glamour, thanks to Dior’s J’adore “film” by Jean-Jacques Annaud, that features the always-gorgeous Charlize Theron, and co-stars such greats as Grace Kelly, Marlene Dietrich, and Marilyn Monroe.
 

 
The commercial, which was filmed in the Galerie des Glaces at Versailles, isn’t new; it was released in early September. However, it’s getting airtime this holiday shopping season, as it should, because the spot easily and smartly appeals to both sexes: the women who want to be Charlize Theron, and the husbands and boyfriends who want to be with Charlize Theron.

What caught my attention was the music that propelled the viewer through the couture-show setting: 2009’s Heavy Cross by Gossip — with Beth Ditto‘s punk princess vocals and Brace Paine’s hypnotic bass riff — was compelling enough to make me grab my iPhone and Shazam it. (I have since played this song to death.)

At the time of this writing, this clip on YouTube had 1,211,325 views, 4,404 likes, 84 dislikes, and 474 comments.

From the YouTube comments:

I have a theory, each of the girls represent a perfume:

Grace Kelly (Miss Dior Cherie)
Marlene Dietrich (Hypnotic Poison)
Marilyn Monroe (Dior Addict or J’adore)
Charlize Theron (J’adore obviously)

❤ Dior!
 

~ franzchick66,
YouTube member

 

Nice theory, franzchick66. I can’t afford to smell that good, so I’ll have to take your word.

The subscribers to Dior’s YouTube channel are active and enthusiastic about the “films.” I’ll readily admit that I know nothing about couture, but even so, I still remember Dior’s 2007 smokin’ hot, 30-second “film” that has Charlize striding through a mansion, elegantly disrobing as only she can to Marvin Gaye’s 1978 Funky Space Reincarnation.

And that, kids, is what they call an impression.
 

 
About the Dior Channel
(As of Dec. 13, 2011)

  • Total Upload Views: 3,535,200
  • Joined: Oct. 14, 2005
  • Subscribers: 7,288


1 Comment

Super Bowl ZZZZ: My Top 5 ad picks

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

More insight-packed, 30-seconds-or-less commentary to come. This is just a quick-and-dirty roundup.
 

1. Doritos’ “Man Best Friend” because dog murderers are just really funny sometimes.

 

 

2. Chevy’s “Happy Grad” because I love it when the hopes and dreams of a young graduate are killed and buried under a tsunami of disappointment and tears — sooner rather than later.

 

 

3. “Cheetah” because the closed-captioning script for the Hyundai Veloster Turbo commercial included the line: “Friend girly screams.”

 

 

4. Suzuki’s “Sled” with 50 Cent – because it has fluffy doggies and Fiddy. What more could I ask for?

 

 

5. And finally — perhaps my fave — Skechers’ “Go run, Mr. Quiggly!” – because the dog replaced a no-talent Kardashian.


 

 

RELATED: Volkswagen 2012 Game Day commercial.
 
ALSO RELATED: FERRIS BUELLER TAKES ANOTHER DAY OFF – WITH A HONDA CRV
 


1 Comment

Volkswagen’s game day commercial: Dog Strikes Back

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE: As of 12:20 p.m. Feb. 6, the clip has 5,198,818 views, 19,893 likes, and 697 dislikes.

I don’t know where to begin with this. I can only say that I saw Volkswagen’s extended Super Bowl ad on Twitter, it had a cute dog — and Darth Vader — so I was compelled to post it.
 

 
At the time of this writing, this clip, which was posted Jan. 30, had 1,476,473 views, 7,827 likes, and 275 dislikes.

Before I even hit “publish” on this post, the clip, which was posted Jan. 30, had 1,539,513 views, 8,004 likes, and 277 dislikes

When I first saw the ad on YouTube, this was one of the top comments (spelling and grammar are uncorrected):
 

I wanna know what this had to do with star wars at all.
~ warguy2499,
YouTube member

 
I know, warguy, I also wondered that. And then later I remembered the “Vader Kid” ad from last year. It seems, too, the other 1,539,512 1,476,472 viewers also seem confused and detached, weighing in with:
 

So a dog is faster then a VW beetle?
~ PZYLA,
YouTube member

 
Probably not the “impression” the Volkswagen marketing folks were hoping for. This probably wasn’t the commercial’s goal either:
 

…the f*** did that come from?!
~ mrbradpainter,
YouTube member

 
I would have gone with “What the hell?” but I see your point, mrbradpainter. And then we have another viewer who is also unable to summon even a bit of aesthetic distance:
 

This car is crap, a dog is faster than it!
~ djsta77,
YouTube member

 
Yeah, djsta77, but the car is CUTE! Some folks really buy into form over function, and we don’t see the dog pass the car.

Even if some viewers are scratching their heads, Volkswagen at least got their attention. And for those who didn’t get the Star Wars tie-in, they probably didn’t see the wildly popular “Vader Kid” ad from last year or “The Bark Side,” the Volkswagen Game Day teaser — which is beyond cute, even if it doesn’t have a sheltie.
 

 
At the time of this writing, “The Bark Side,” uploaded on Jan. 18, had 11,005,635 views, 71,851 likes, and 1,300 dislikes.
 
About the Volkswagen YouTube Channel
(As of Feb. 2, 2012)

Date joined: ?
Subscribers: 26,687
Video views: 83,572,818
 

RELATED: The VW “The Force” aka “Vader Kid” ad from 2011

 

 
As of Feb. 6, 2012, this clip had 50,373,140 views, 195,942 likes, and 3,140 dislikes.

EARLIER: FERRIS BUELLER TAKES ANOTHER DAY OFF – WITH A HONDA CRV

 


Kenny Powers is back in ‘Eastbound’

UPDATE FEB. 1, 2012: Adds Eastbound & DownDrum Tease” clip and updates numbers of views and likes for clips.

Rejoice has-been athletes everywhere! Kenny Powers is back in Eastbound & Down, and from the looks of this promo, it looks like he’ll be pitching the rawhide in Myrtle Beach, S.C., this season.  Nice to know he found time to shoot the HBO series between pitching Tubes for shoemaker K-Swiss (NASDAQ: KSWS).

Season 3 debutes Feb. 19 on HBO with the tagline urging viewers to “Get F**king Ready.”
 

 
At the time of this update, this clip had 175,270 views, 460 likes, and 9 dislikes. It had 1,500 when I first posted this Jan. 31.

Meanwhile, the Season 3 “Drum Tease” for Eastbound & Down has 436,081 views, 745 likes, and 15 dislikes.
 

 

EARLIER: Kenny Power still gainfully employed in 2011

 

EARLIER: More on Kenny Powers

 

EVEN EARLIER: K-Swiss recruits Kenny Powers

 


2 Comments

Honda CR-V commercial: Ferris Bueller takes another day off

ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE 12:01 a.m. FEB. 1: The clip now has 4,827,077 views, 21,730 likes, and 1,946 dislikes.

UPDATED AT 8:25 P.M. JAN. 30

Honda is cleverly tapping into aging Gen-Xers’ ridiculously bloated sense of ’80s nostalgia with a new extended advertisement for its cross-over vehicle, the CR-V.

(Editor’s note: Although I’m a Gen-Xer, I hate all things ’80s except for Prince, so it pains me to type the rest of this post.)

Matthew Broderick has been cast as himself to sort of reprise his character Ferris Bueller (gag) from the overappreciated, overcelebrated 1986 John Hughes flick Ferris Bueller’s Day Off. For the Millennials who may not remember John Hughes, he was the writer-director who convinced an entire generation that growing up middle- to upper-middle class in the suburbs was really, really, really hard — almost as hard as growing up in, say, 1960s Harlem or the Khmer Rouge’s Cambodia.

Now writer-director Todd Phillips (Old School, The Hangover) wants to convince us that Matthew Broderick actually drives a CR-V and has fun doing it.

And although I hate the movie the ad based on, the 2:25-minute spot isn’t completely without promotional merit: The creators have hidden more than two dozen references to the movie throughout clip, and viewers are encouraged to see how many they can find — which could make for a fun afternoon for folks who have time for that sort of thing.

At the time of this writing, the ad had 307 views, 1,468 likes, and 302 dislikes.

At the time of this update, the clip on YouTube had 433,493 views, 11,350 likes, and 1,288 dislikes.

When I first saw the ad on YouTube, this was one of the top comments (spelling and grammar are uncorrected):
 

The f*** is this s***? Tease me with what looks like a new ferris beuler movie and give me a honda commercial?.
~ garrettcurrie,
YouTube member

 
Sorry you’re disappointed, garrettcurrie, but it’s better for the generations to come that there is no Ferris Bueller sequel.

Mere minutes later as I prepared to wrap up this post with a dash more snark, a fellow Gen-Xer weighed in with:
 

I can’t tell if I appreciate getting a chance to revisit moments from “Day Off”, or if I’m outraged that Honda and MB defaced such a great movie to sell a freaking CRV.

I think Honda will learn that, while the Boomers may have responded well to nostalgia in their targeted advertising, GenXers are more likely to be outraged at having our cultural touchstones exploited.

~ sekhmetrix,
YouTube member

 
As I said before, I’m a Gen-Xer. But I’m not outraged. Nor am I persuaded. Exploit the touchstones — especially shitty ones. Keep Broderick working and contributing to the economy. Just don’t expect me to buy one of those ugly CR-Vs.
 
About the Honda YouTube Channel
(As of Jan. 30, 2012)

Date joined: Oct. 10, 2005
Subscribers: 37,958
Video views: 18,293,527


Anti-SOPA protests: Simple design, big statement

This slideshow requires JavaScript.

In the wake of a Web blackout protesting  the antipiracy bills SOPA and PIPAlawmakers were calling for more discussion on the bills that have pitted Silicon Valley against the entertainment industry, which supports the bills that it says will protect against pirating movies and music. today. Wikipedia, Google and WordPress.com were just a few of the websites who tweaked their designs in protest.

Further reading:

 


2 Comments

J’adore, tu adores: Charlize Theron’s ad for Dior’s J’adore

ED’S NOTE: This post reflects my interest as a marketing student in advertising, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

In what is a nice break from the nearly insufferable, panic-inducing holiday ads of the season, prime-time viewers are getting an eyeful of glamour, thanks to Dior’s J’adore “film” by Jean-Jacques Annaud, that features the always-gorgeous Charlize Theron, and co-stars such greats as Grace Kelly, Marlene Dietrich, and Marilyn Monroe.

The commercial, which was filmed in the Galerie des Glaces at Versailles, isn’t new; it was released in early September. However, it’s getting airtime this holiday shopping season, as it should, because the spot easily and smartly appeals to both sexes: the women who want to be Charlize Theron, and the husbands and boyfriends who want to be with Charlize Theron.

What caught my attention was the music that propelled the viewer through the couture-show setting: 2009’s Heavy Cross by Gossip — with Beth Ditto’s punk princess vocals and Brace Paine’s hypnotic bass riff — was compelling enough to make me grab my iPhone and Shazam it. (I have since played this song to death.)

At the time of this writing, this clip on YouTube had 1,211,325 views, 4,404 likes, 84 dislikes, and 474 comments.

From the YouTube comments:
 

I have a theory, each of the girls represent a perfume:

Grace Kelly (Miss Dior Cherie)
Marlene Dietrich (Hypnotic Poison)
Marilyn Monroe (Dior Addict or J’adore)
Charlize Theron (J’adore obviously)

❤ Dior!

~ franzchick66,
YouTube member

 
Nice theory, franzchick66. I can’t afford to smell that good, so I’ll have to take your word.

The subscribers to Dior’s YouTube channel are active and enthusiastic about the “films.” I’ll readily admit that I know nothing about couture, but even so, I still remember Dior’s 2007 smokin’ hot, 30-second “film” that has Charlize striding through a mansion, elegantly disrobing as only she can to Marvin Gaye’s 1978 Funky Space Reincarnation.

And that, kids, is what they call an impression.
 

 
About the Dior Channel
(As of Dec. 13, 2011)

  • Total Upload Views: 3,535,200
  • Joined: Oct. 14, 2005
  • Subscribers: 7,288