J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.


REWIND: J’adore, tu adores: Charlize Theron for Dior’s J’adore

ED’S NOTE: This post was originally published December 2011. It reflects my interest as a marketing student in advertising, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

In what is a nice break from the nearly insufferable, panic-inducing holiday ads of the season, EDITED 11-30-2012 Prime-time viewers are getting an eyeful of glamour, thanks to Dior’s J’adore “film” by Jean-Jacques Annaud, that features the always-gorgeous Charlize Theron, and co-stars such greats as Grace Kelly, Marlene Dietrich, and Marilyn Monroe.
 

 
The commercial, which was filmed in the Galerie des Glaces at Versailles, isn’t new; it was released in early September. However, it’s getting airtime this holiday shopping season, as it should, because the spot easily and smartly appeals to both sexes: the women who want to be Charlize Theron, and the husbands and boyfriends who want to be with Charlize Theron.

What caught my attention was the music that propelled the viewer through the couture-show setting: 2009’s Heavy Cross by Gossip — with Beth Ditto‘s punk princess vocals and Brace Paine’s hypnotic bass riff — was compelling enough to make me grab my iPhone and Shazam it. (I have since played this song to death.)

At the time of this writing, this clip on YouTube had 1,211,325 views, 4,404 likes, 84 dislikes, and 474 comments.

From the YouTube comments:

I have a theory, each of the girls represent a perfume:

Grace Kelly (Miss Dior Cherie)
Marlene Dietrich (Hypnotic Poison)
Marilyn Monroe (Dior Addict or J’adore)
Charlize Theron (J’adore obviously)

❤ Dior!
 

~ franzchick66,
YouTube member

 

Nice theory, franzchick66. I can’t afford to smell that good, so I’ll have to take your word.

The subscribers to Dior’s YouTube channel are active and enthusiastic about the “films.” I’ll readily admit that I know nothing about couture, but even so, I still remember Dior’s 2007 smokin’ hot, 30-second “film” that has Charlize striding through a mansion, elegantly disrobing as only she can to Marvin Gaye’s 1978 Funky Space Reincarnation.

And that, kids, is what they call an impression.
 

 
About the Dior Channel
(As of Dec. 13, 2011)

  • Total Upload Views: 3,535,200
  • Joined: Oct. 14, 2005
  • Subscribers: 7,288


2 Comments

J’adore, tu adores: Charlize Theron’s ad for Dior’s J’adore

ED’S NOTE: This post reflects my interest as a marketing student in advertising, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

In what is a nice break from the nearly insufferable, panic-inducing holiday ads of the season, prime-time viewers are getting an eyeful of glamour, thanks to Dior’s J’adore “film” by Jean-Jacques Annaud, that features the always-gorgeous Charlize Theron, and co-stars such greats as Grace Kelly, Marlene Dietrich, and Marilyn Monroe.

The commercial, which was filmed in the Galerie des Glaces at Versailles, isn’t new; it was released in early September. However, it’s getting airtime this holiday shopping season, as it should, because the spot easily and smartly appeals to both sexes: the women who want to be Charlize Theron, and the husbands and boyfriends who want to be with Charlize Theron.

What caught my attention was the music that propelled the viewer through the couture-show setting: 2009’s Heavy Cross by Gossip — with Beth Ditto’s punk princess vocals and Brace Paine’s hypnotic bass riff — was compelling enough to make me grab my iPhone and Shazam it. (I have since played this song to death.)

At the time of this writing, this clip on YouTube had 1,211,325 views, 4,404 likes, 84 dislikes, and 474 comments.

From the YouTube comments:
 

I have a theory, each of the girls represent a perfume:

Grace Kelly (Miss Dior Cherie)
Marlene Dietrich (Hypnotic Poison)
Marilyn Monroe (Dior Addict or J’adore)
Charlize Theron (J’adore obviously)

❤ Dior!

~ franzchick66,
YouTube member

 
Nice theory, franzchick66. I can’t afford to smell that good, so I’ll have to take your word.

The subscribers to Dior’s YouTube channel are active and enthusiastic about the “films.” I’ll readily admit that I know nothing about couture, but even so, I still remember Dior’s 2007 smokin’ hot, 30-second “film” that has Charlize striding through a mansion, elegantly disrobing as only she can to Marvin Gaye’s 1978 Funky Space Reincarnation.

And that, kids, is what they call an impression.
 

 
About the Dior Channel
(As of Dec. 13, 2011)

  • Total Upload Views: 3,535,200
  • Joined: Oct. 14, 2005
  • Subscribers: 7,288


2 Comments

Weird Al does Lady Gaga: The ‘Perform This Way’ video

I heard about this earlier from a better-connected journalist, but I didn’t get a chance to post it until now.

Behold! Perform This Way by Weird Al Yankovic.

Here’s some background for the Little Monsters: Weird Al wanted to do include his parody of the Lady Gaga song Born This Way on his new album. There was a failure to communicate, and well, long story short, now there’s a new video going viral.

At the time of this writing, Perform This Way has 465,322. Trey Barrineau says when he broke the story Wednesday that the video had 300 views on YouTube.


Spotted: Biore’s social media efforts in ‘Allure’

20110401-030637.jpg

Biore Pore Strips in April issue of 'Allure'

I never read women’s magazines except when I’m at the salon, so when I do read them, it’s like an anthropological project or something. Today in Allure, I spotted a clever print ad for Biore Pore Strips, the weird little beauty product that unclogs your pores and entertains you in an oddly disgusting-but-satisfying way.

The ad readily acknowledges the strips’ awesome yuck factor, something Biore has always done, but this ad turns to the Biore Facebook page for more copy — from real users, presumably, making for a fun read if you’ve ever been a young woman who stood under a bright light looking at the oil-and-dirt globs that the strip just pulled from your pores. (It’s the secret single behavior they never talked about on Sex and the City).


1 Comment

Keira Knightley’s Chanel Coco Madamoiselle ad

The lovely-but-severely-undernourished Keira Knightley sort-of sells Chanel Coco Madamoiselle in this super-slick advertising mini-film that is complete with streets without traffic, sexy motorcycles and hot photographers.

The spot is directed by Joe Wright, who worked with Knightley on Atonement and Pride & Prejudice.


Deals on @foursquare

In light of foursquare’s recent announcement detailing their 3400% growth in 2010 (also known as the Year of Suckage), I’ve decided to record the deals I see as I check in.

This is mostly to satisfy my intellectual curiosity as a marketing student, so stoppers-by might be bored. Googlers, if you’re looking for information about MAC’s Wonder Woman cosmetic line, here it is.

Among this weekend’s deals spotted on foursquare:

  • Buy one scoop, get one scoop free at Ben & Jerry’s.
  • 15% off next purchase at Aerie, American Eagle’s panty and bra shop.
  • Valentine’s Day Sale at Express: suit separates for her, BOGO 50% off; shirts and ties, BOGO $19.90. PLUS 30% off sweaters for him.
  • Get $10 off jeans $39.95 and up at H&M. Offer valid Feb. 10-21. Discount taken at register.
  • First-time check-ins can get $5 off any $25 purchase at Payless ShoeSource.

I’ll update the list as I see more offers.

ED’S NOTE: This URL has been SEO’d to death.


8 Comments

Spotted at MAC Cosmetics: Wonder Woman

Wonder Woman still has all her superpowers!

I spotted this billboard at a M*A*C store in the mall —  the graphic display is powerful enough to make me stop and snap a picture for a friend. I was pressed for time, and the store was so packed with young women that I didn’t venture inside, so I wasn’t sure what the DC Comics icon was promoting until I got home and checked the site.

As part of their Spring 2011 collection, the cosmetic giant has rolled out a line of color products that are a “feminine force that saves the day!” Every piece of the Wonder Woman line — the mascara, finishing powder and lipstick — carries Wonder Woman’s signature colors — primary red, blue and yellow. For a company that is known for its sleek black interiors and counters, this is quite a visual departure. Customers who are familiar with the M*A*C brand and stores will do a double-take as I did, and then want to find out more about the Wonder Woman line. (Score one for M*A*C’s marketing department.) Even so, customers such as myself — those of us who are well past our twenties — may find the line intriguing but too young. On the other hand, those of us who remember Linda Carter rockin’ the red bustier and blue granny panties back in the 1970s TV series might feel a bit nostalgic and use $20 of our discretionary income to buy a tube of Lipglass. (ED’S note: That’s not a typo. It’s not lipgloss — it’s Lipglass.)

Looking again at the products, I’d say that it’s unlikely I would buy anything from the line. But again, I’m hardly their target market; that’s not to say, however, that the bold promotional materials didn’t have an effect on me. I did stop and look, and I passed on information about the new line — which debuted in the U.S. yesterday — to at least four people. If I had remembered to check in on foursquare and facebook, I would have shared with at least 250 more people.

The consumer’s desire to share (and overshare) through social media is hardly lost on M*A*C, as the company exploits the Mighty Aphrodite’s popularity to offer interested customers a chance to win the limited edition M*A*C Wonder Woman ring by collecting special badges on foursquare. According to the M*A*C site, players can follow “Wonder Woman as she circles the globe on a mission to stop Medusa from turning the M·A·C girls of the world of the world into Plain Janes! Check into the location she has visited and receive the star-spangled stickers (while supplies last).” A check of the M*A*C Wonder Woman foursquare account doesn’t show any activity as of the time of this writing. Perhaps her invisible jet is having engine trouble.

And for the young woman who is eager to spend $15-$40 (USD) for the products in the Wonder Woman collection, M*A*C is also offering a special cosmetic bag to tote it all home. Retail price: $30.

She could also just use a special invisible bag that goes by the code name Ziploc. Retail price: $3 for 24.


God bless us, every one, Part III: Me on Paragraph Planet

My short “One Slice” is featured today on Paragraph Planet, a creative writing website that features 75-word pieces on one topic. “One Slice” is one of four pieces I submitted as a Christmas sequence, with each piece offering a different point of view. The sequence was inspired by one of many holiday dinners at headquarters, so now I can’t say nothing good never came out of a crappy meal at my desk.

Check out “One Slice” while you can. The pieces change daily. I’ll post an update when the last one appears.

REWIND: “One Toy” — published 12/29/10

One toy. Dad let me bring one from the tree. It’s really cool! Just what I wanted! It makes noises and lights up! I’ve been playing for hours! Dad says it won’t be much longer. Really. He’s eating the last of Christmas pie now, but it’ll be a bit until we go back to the apartment. He says it’s his job to watch over the important news people working tonight. But he says I’m more important.

“One Hour” — published 01/18/11

One hour. Another hour to go, and I can take the boy home. I don’t much like spending Christmas watching over the news folk, but it’s better than not having a job. At least they fed us all pretty well. That’s two meals I won’t have to buy. I couldn’t get the boy much, but he seems to like the gadgets well enough. He’s not as interested in the football. Maybe I can change that tomorrow.

UPDATE: “One Slice” — published 01/30/11

One slice. I must get this one slice upstairs without dumping the rest of my paper plate on the marble floors. I don’t care for pie, but if you want pie, you should get pie, especially on Christmas. They were out of pie when my desk mate went down, so now she’s stuck with jellied ham and cold green beans for dinner. She should at least get some pie. The security guard said it was good.


‘A Plea to Michael’s Maid’ on Doorknobs & BodyPaint

I’m so happy to report my short “A Plea to Michael’s Maid” won first place in the Doorknobs contest at Doorknobs & BodyPaint. Check it out here.

The story had to be about a saint and the miracles they call for. The Doorknobs contest had the following restraints, er, guidelines:

1. Maximum length: 250 words.
2. The sub-theme is: miraculous.
3. The year is: 1943.
4. Within the story, this text must be used: exceptional deeds.

The hoops were especially daunting this round, and I wasn’t sure I was going to enter. But inspiration struck over pizza and beer the night before the contest deadline. What saints did I know? Was Teresa a saint yet? Wait, I knew a saint! I’d write about Joan of Arc! Of course!

As a kid, I was fascinated by the story of St. Joan of Arc, the girl captain who led France to several victories during the Hundred Years’ War. I can’t tell you when I first heard or read about her: Saints and their miracles, for the most part, were lost in my Protestant upbringing, but as an eager reader in fourth and fifth grades, I learned as much as I could about her through young-adult fiction, dusty biographies, home’s World Book and the library’s Encyclopedia Britannica. For a fifth-grade history project, I made a presentation dressed up as the Maid, complete with a sword and breastplate made out of cardboard and Reynolds Wrap. Somewhere in my basement, or perhaps in my parents’ attic, is a black-and-white photograph of a gap-toothed me — in full homemade armor — looking every bit as distressed and frustrated as a 10-year-old wannabe warrior could look when she finds out that she’s not nearly as cool as her favorite heroine.

Skipping forward 30 years, a sausage slice and a refreshing Kölsch helped me remember a saint, now I just had to figure out what to do in 1943. Joan was the patron saint of the French army, so I’d write about a French soldier in 1943.

“The French were getting their asses kicked then,” my husband, the historian, reminded me.

Even better. All the more reason for St. Joan to call for a miracle.

And so she did. And you can read all about it here.


iPod Shuffle: One beautiful tech accessory

Whaddya know? New iPod ShuffleApple (NASDAQ: AAPL) on Wednesday unveiled its updated iPod, Nano, Touch and Shuffle. (There was also much ado about the updated Apple TV, which I have zero interest in.) And although I will one day mourn the loss of the iPod Classic (that’s another post altogether), I’m superpsyched to see the new Shuffle, a throwback to the 2nd-Gen Shuffle, my personal favorite. It’s enough to make me like Steve Jobs again — turtleneck and all.

The 3rd- and 4th-Gen Shuffles were too small for me, and I didn’t like the earphones with the volume controls. I also didn’t like the idea of the “voiceover” feature, which the new Shuffle does have, but because I’m a design loyalist, I’ll overlook that. The new Shuffle also offers the user multiple playlists now, which is exciting because I do get tired of running to the same songs over and over. And yes, I do change up the songs on my Shuffles, but now I can manage playlists instead. Supersweet!

For a reasonable $49, you get 2GB of storage and 15 hours of battery life, making it a very affordable personal-tech accessory — emphasis on accessory. The new Shuffle — which is a single piece of aluminum “polished to a beautiful shine’ — is clearly targeted to fashion-conscious young women: “Design. As beautiful as it is wearable.” And “The color palette makes it the perfect fashion accessory.” Buyers get to choose from “gleaming” silver, blue, green, orange, and pink.

Color me excited! (And I’m a not-so-young woman who is anything but fashion-conscious when I run. )

Also new for the Shuffle: Genius, the iTunes tool that picks songs for you. Apple tells us, “It’s the perfect way to rediscover songs you haven’t listened to in, like, forever.”

So, like, yeah: The Shuffle is totally for chicks. But I highly recommend it to the guys. Maybe just not in pink.