J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Kenny Powers is back in ‘Eastbound’

UPDATE FEB. 1, 2012: Adds Eastbound & DownDrum Tease” clip and updates numbers of views and likes for clips.

Rejoice has-been athletes everywhere! Kenny Powers is back in Eastbound & Down, and from the looks of this promo, it looks like he’ll be pitching the rawhide in Myrtle Beach, S.C., this season.  Nice to know he found time to shoot the HBO series between pitching Tubes for shoemaker K-Swiss (NASDAQ: KSWS).

Season 3 debutes Feb. 19 on HBO with the tagline urging viewers to “Get F**king Ready.”

At the time of this update, this clip had 175,270 views, 460 likes, and 9 dislikes. It had 1,500 when I first posted this Jan. 31.

Meanwhile, the Season 3 “Drum Tease” for Eastbound & Down has 436,081 views, 745 likes, and 15 dislikes.


EARLIER: Kenny Power still gainfully employed in 2011


EARLIER: More on Kenny Powers


EVEN EARLIER: K-Swiss recruits Kenny Powers


Deals on @foursquare

In light of foursquare’s recent announcement detailing their 3400% growth in 2010 (also known as the Year of Suckage), I’ve decided to record the deals I see as I check in.

This is mostly to satisfy my intellectual curiosity as a marketing student, so stoppers-by might be bored. Googlers, if you’re looking for information about MAC’s Wonder Woman cosmetic line, here it is.

Among this weekend’s deals spotted on foursquare:

  • Buy one scoop, get one scoop free at Ben & Jerry’s.
  • 15% off next purchase at Aerie, American Eagle’s panty and bra shop.
  • Valentine’s Day Sale at Express: suit separates for her, BOGO 50% off; shirts and ties, BOGO $19.90. PLUS 30% off sweaters for him.
  • Get $10 off jeans $39.95 and up at H&M. Offer valid Feb. 10-21. Discount taken at register.
  • First-time check-ins can get $5 off any $25 purchase at Payless ShoeSource.

I’ll update the list as I see more offers.

ED’S NOTE: This URL has been SEO’d to death.

From the Bad Idea Files: Airports sell more booze

ED’S NOTE: Cross-posted at Forks & the Road.

USA TODAY reports airports are boosting booze sales in an effort to pump up revenue, while airlines are marketing meals and one-day passes to their plushest travel lounges.

From the story:

“What’s happening is airlines are becoming better retailers of products,” says Jay Sorensen, a consultant, who says the cocktail push by U.S. airlines began during the last year. “They’re doing things to highlight the fact that, ‘Yes, indeed, we do sell alcohol on the airplane.’ They’re trying to mimic what occurs on the ground in terms of consumer promotions.”

In light of public discontent over the new TSA policies, it seems to me the last thing a responsible marketer would want to do is sell cocktails to angry people who have just been herded through airport security like so many sheep, virtually strip-searched, and possibly groped by a federal employee.

‘A Plea to Michael’s Maid’ on Doorknobs & BodyPaint

I’m so happy to report my short “A Plea to Michael’s Maid” won first place in the Doorknobs contest at Doorknobs & BodyPaint. Check it out here.

The story had to be about a saint and the miracles they call for. The Doorknobs contest had the following restraints, er, guidelines:

1. Maximum length: 250 words.
2. The sub-theme is: miraculous.
3. The year is: 1943.
4. Within the story, this text must be used: exceptional deeds.

The hoops were especially daunting this round, and I wasn’t sure I was going to enter. But inspiration struck over pizza and beer the night before the contest deadline. What saints did I know? Was Teresa a saint yet? Wait, I knew a saint! I’d write about Joan of Arc! Of course!

As a kid, I was fascinated by the story of St. Joan of Arc, the girl captain who led France to several victories during the Hundred Years’ War. I can’t tell you when I first heard or read about her: Saints and their miracles, for the most part, were lost in my Protestant upbringing, but as an eager reader in fourth and fifth grades, I learned as much as I could about her through young-adult fiction, dusty biographies, home’s World Book and the library’s Encyclopedia Britannica. For a fifth-grade history project, I made a presentation dressed up as the Maid, complete with a sword and breastplate made out of cardboard and Reynolds Wrap. Somewhere in my basement, or perhaps in my parents’ attic, is a black-and-white photograph of a gap-toothed me — in full homemade armor — looking every bit as distressed and frustrated as a 10-year-old wannabe warrior could look when she finds out that she’s not nearly as cool as her favorite heroine.

Skipping forward 30 years, a sausage slice and a refreshing Kölsch helped me remember a saint, now I just had to figure out what to do in 1943. Joan was the patron saint of the French army, so I’d write about a French soldier in 1943.

“The French were getting their asses kicked then,” my husband, the historian, reminded me.

Even better. All the more reason for St. Joan to call for a miracle.

And so she did. And you can read all about it here.

Eat it up at EatBar

EDITOR’S NOTE: Nowhere from Here is now defunct.

Over at Nowhere From Here Forks and the Road, which is starting to look slightly less neglected,By J. Barrineau I begin babbling about Northern Virginia restaurants with EatBar in Arlington. It’s one of my all-time favorite restaurants, and I’m sad to say that I don’t get there nearly enough. The small-plate menu is always interesting, so much so that if you’re on a first date, you can relax — the menu can easily inspire conversation.

Read my whole review here.

EatBar on Facebook: Here

On Yelp: Here

On Gowalla: Here

On foursquare: Here

(Photo by J. Barrineau)

More on beer and fried pickles

Over at Forks and the Road, my woefully neglected travel blog,By J. Barrineau I yammer on about the Outer Banks Brewing Station, one of my most favorite establishments in the world. (Seriously, I’m not just kissing up.) They’ve got great beer, a nice menu and nicer folks, so if you’re ever in Kill Devil Hills, N.C., you should check them out.

They also have a full entertainment calendar featuring such acts as The Influence, which will be performing Nov. 19-20.

Recommendations: Lemon Wheatgrass Beer or the Olsch.

Where: MP 8.5, 600 South Croatan Highway
Kill Devil Hills, NC
On Google Maps: Here

Hours: 11:30 a.m.-2 a.m., seven days a week

Phone: 252.449.2739 (BREW)

Outer Banks Brewing Station on Facebook: Here

On Yelp: Here

On foursquare: Here

On Gowalla: Here

(Photo by J. Barrineau)