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For when I need more than 140 characters to finish a thought on marketing, media or message.

How to manage playlists on the go in iOS 7: Buy Swhipy

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Swhipy screen shot  (By J. Barrineau)

Swhipy screen shot
(By J. Barrineau)

After several frustrating months of not being able to manage my iPhone’s playlists on the go, I have found a $2 solution that allows me to create playlists from playlists: Swhipy by JYPApps. It’s an understated app that’s worth every damn cent and then some, and it’s as close to being what I would consider a New Year miracle.

My joyful purchase was all part of an effort to manage my large music library — MUSIC THAT I HAVE PAID FOR — following my switch to an iPhone 5S (64GB) with iOS 7. When I discovered the loss of functionality in the iOS 7 Music app, I turned to the Apple discussion forums, where other dismayed music enthusiasts were also registering their puzzlement and complaints. Based on several users’ recommendations, I also downloaded Ecoute ($2.99) and Lagu (free). These are interesting alternatives to the abomination that is the Music app, but they didn’t do what I needed them to do, which is build playlists from other playlists on the go. (Side note: Ecoute is the app for you if you’re suffering through the Music app’s disastrous sorting issues. Meanwhile, Lagu is interesting because of its “queue” feature, but there’s something missing. If you try to save a playlist, you’re prompted to type a title for the playlist, but the keyboard doesn’t appear. Oh well, it’s free.)

It’s no secret that Apple shit the bed with the release of iOS 7 — I will NOT call it an “upgrade” — but the changes to the Music app were particularly painful for music lovers. (Editor’s note: I have understated this on purpose because it’s not as though we’ve been fed alive to starving dogs or anything.) I realize this is a “first world problem” of the first degree. It’s also a pocketbook issue: Consumers who have paid for their music should have the right to manage their music on their terms.  And this isn’t a learning curve, as some bloggers would suggest. No, I’m talking about a loss of functionality and flaccid user experience that underscore Apple’s blatant disregard for its loyal customers who built the megadynasty that is iTunes. I mean, really: Would we have bought so much music if they hadn’t made it so easy to enjoy?

Why Apple would remove so much functionality from its native app is baffling. And yeah, I’ve read about the efforts for a “more simplistic” design — and that’s just bullshit. It’s one thing to simplify an icon; it’s another to simplify an application to the point of frustrating the user with radical limitations. There’s nothing simple about plumbing the depths of a gazillion-song library to find JUST ONE SONG. And, finally, if this sick-making overhaul is part of some coked-up marketing scheme to drive me to iTunes Radio, then that’s just evil.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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