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For when I need more than 140 characters to finish a thought on marketing, media or message.

No, he is NOT Pope Francis I

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When you speed to market, you often trip and fall.

March 13 marked another day when the media would report, report, report something that was wrong, wrong, wrong.

For those of you stuck in a cave for the past 12 hours, Argentine Cardinal Jorge Bergoglio was elected the Catholic Church’s 266th pope. His selection marks a lot of firsts: the first Jesuit, the first from the Americas, the first to take the name Francis.

 

PopeQuote

Cardinal Bergoglio is now Pope Francis.

He is NOT Pope Francis I.

Why not?

Because to be Pope Francis I, you have to have a Pope Francis II. Like to be Mr. Elmo McButterpants Sr., you gotta have a Elmo McButterpants Jr.

Get it? No?

The Vatican spokesman confirms my point.

From CTV:

He will be called simply Francis, without a Roman numeral. Rev. Federico Lombardi, a Vatican spokesman, said it will become Francis I only “after we have a Francis II.”

 
But everyone on TV is calling him Pope Francis I!
 
I don’t give a shit what everyone on TV is doing. Television reporting is regularly wrong because they’re even worse about “speed to market” than us other clowns in media. Remember 2006’s Sago mine disaster? And the bad coverage that mushroomed from that? Or how about something more recent  — like the Supreme Court ruling on the federal health care law?

In big stories such as these, it’s better to stop for a second — or five — really think about what you’re broadcasting before hitting the publish button.

Now, if you’ll excuse me, a splinter from my soap box has stuck in my ass. This concludes today’s Crabby Editor Lecture.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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