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For when I need more than 140 characters to finish a thought on marketing, media or message.

News roundup: On silence, message and strategy

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UDPATE 12-21-12: The NRA held a press conference today calling for armed guards in schools. Read the transcript here.

5:17 p.m. UPDATE: The NRA has released a statement.

In explaining their silence, the pro-gun-rights group says:
 

Out of respect for the families, and as a matter of common decency, we have given time for mourning, prayer and a full investigation of the facts before commenting.

 
A news conference is set for Dec. 21. USA TODAY has a story here.
 
BEGIN ORIGINAL POST: As the National Rifle Association remains conspicuous in absence following the Sandy Hook shootings, more media are dissecting the pro-gun-rights group’s strategy of silence as calls for more gun regulations mount.

From USA TODAY’s Chuck Raasch and Kevin Johnson: NRA is mum amid calls for change after Newtown shootings.

(Disclosure: I worked on this story prior to publication.)

The Associated Press (via the Christian Science Monitor) has their own take, asking: No NRA tweets or comments: A savvy tactic or mistake?

Finally, the NPR looks at what we the media got wrong in the first horrific hours of the unfolding tragedy, a series of mistakes that can be partly blamed on the speed-to-market directives that power digital journalism but may also have been rooted in sloppy sourcing and a failure to adhere to the journalistic basics of who, what, where, when and why.

 

EDITOR’S NOTE: The views expressed here are mine and not my employer’s.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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