The Wall Street Journal‘s Corporate Intelligence blog has a post on Williams-Sonoma‘s flourishing eCommerce business, which has some surprising numbers.
From the article by Joan Solsman:
Over the years, Williams-Sonoma parlayed its catalog background to incubate one of the most thriving marriages of online and in-store selling in retail. E-commerce was 37% of net revenue last year in the fourth quarter.
Thirty-seven percent of net revenue is nothing to sneeze at. But I still think of Williams-Sonoma as a catalog company with products that I can’t afford. Maybe this perception has something to do with the catalog’s pretentious copy.
EARLIER: Order up, peasants