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For when I need more than 140 characters to finish a thought on marketing, media or message.

Report: Impulse buying at grocery store isn’t (entirely) your fault

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Nothing is ever our fault anymore, right?

FOX6Now.com

(CNN) — Ever gone to the grocery story intending to buy apples and milk and left with a jar of queso dip, a gallon of ice cream and an enormous bag of Halloween candy? Impulse shopping can wreak havoc on your healthy eating plans, but experts say it may not be entirely your fault.

An editorial published in this week’s New England Journal of Medicine blames part of the obesity epidemic on our food environment. Dr. Deborah Cohen and Dr. Susan Babey collaborated to write the article “Candy at the Cash Register – A Risk Factor for Obesity and Chronic Disease.”

“The reality is that food choices are often automatic and made without full conscious awareness,” the authors write. “In many cases they may even be the opposite of what the person deciding would consciously prefer.”

Advertising encourages spur-of-the-moment emotional purchases that are triggered by seeing the product, according to…

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Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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