EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers. No agencies or products are endorsed.
Why haven’t we seen this before? In a 15-second clip, posted on YouTube on Aug. 5, Mayhem tries to use an electric buzzsaw. (Phhhht.) At the time of this writing, it had 303 views, 56 likes, and 1 dislike (though I might click the thumbs-down myself.) At 9:48 p.m. Aug. 5, the clip had been posted on the Mayhem Facebook page for about an hour, during which 2,091 people liked the ad, 496 had shared it, and 66 people had commented on it, including Amie who said:
Crushin’ on Mayhem! 🙂
No one ever crushed on the Geico lizard, did they?
EARLIER: A roundup of 2011 Mayhem commercials
AGENCY: Leo Burnett, the agency that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.