J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Allstate rewind: Large espresso lawsuit

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EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Allstate is reuploading its Mayhem videos to YouTube, and because I subscribe to their channel, my phone is blowing up. Of course, this mean I stop everything to post a fan favorite. In this 30-second spot for the insurance company, Mayhem as the guy who’s going to sue you because you hit him and he spilled his large espresso in his lap.
 

Your 15-minute insurance may not cover my $90,000 car, so I sue you because that’s what I do.
~ Mayhem,
The guy who is going to sue you

 
Mayhem fans visiting this site may notice some videos are marked “expired.” I noticed this just tonight when I was checking some links. I will update the Allstate posts as soon as Allstate finishes updating its channel. Thanks for your patience — and for reading.
 

‘Mayhem the Guard Dog’

 

 

EARLIER: A roundup of 2011 Mayhem commercials

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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