J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

More from Allstate: It’s March and it’s Mayhem

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UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

EDITOR’S NOTE: This post reflects my interest as a marketing student in advertising and social media marketing. The opinions expressed here are mine and in no way reflect the opinions of my employers.

I’m a slave to you people. Allstate uploads a Mayhem video and I stop everything to post it. Yet another one for March Madness. Mayhem is a power forward from your alma mater and …

You couldn’t look away if your kitchen were on fire!


Hey! Your kitchen’s on fire!

~ Mayhem,
The Power Forward

NCAA fans will get an eyeful of this one as we sink our teeth into the Sweet 16. This clip is super fresh — at the time of this writing, posted on YouTube on March 22, had only 115 views. At 3:45 p.m., the clip was not yet posted on the Mayhem Facebook page. However, the “Final Four” clip, which was posted on the Facebook page (finally) on March 18, had 4,475 Facebook likes, 181 comments, and it’s been shared 1,094 times. On YouTube, it has 37,468 views, that’s up from 1,827 on March 16.

‘Final Four Mayhem’



EARLIER: A roundup of 2011 Mayhem commercials


Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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