J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

From the Grammys: The Target ‘Rolling in the Deep’ ad


ED’S NOTE: This post reflects my interest as a marketing student in advertising, promotion, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE 2-16-2012: Madame Noire’s Brande Victorian reports the girl in the Rolling in the Deep ad for Target is 11-year-old Denise Bestman from Staten Island. Meanwhile, the Gothamist has more details about PS 22 Chorus and how the 30-second Target commercial was shot.

RELATED: The Wall Street Journal looks at what makes Adele’s “Someone Like You” so powerful in “Anatomy of Tearjerker.”
UPDATE at 3:05 p.m. 2-13-2012: YouTube counter says the clip has up to 17,015 views now.

For interested parties, here’s the 30-second Target commercial hyping the deluxe edition of Adele’s runaway-hit album 21. At the time of this quick-and-dirty post, the clip, posted Feb. 10, had 302 views. I bet it gets a lot more soon; those kids are just too cute and that song is too familiar.


About the Target YouTube Channel
(As of Feb. 12, 2012)

Date joined: Jan. 6, 2006
Channel Views: 676,538
Video views: 18,293,527
Total Upload Views: 20,552,078

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

2 thoughts on “From the Grammys: The Target ‘Rolling in the Deep’ ad

  1. I love Adele, too, and I’ve certainly overplayed that song, but visually speaking, I’m not sure why the commercial caught my attention — which was held by 20 different things at the time. I guess it was the adorable kids who were cast. (I particularly love the shot of the little hands playing the air piano.)

  2. I love that commercial. But I also love Adele, so this is not a surprise!