J's Page

Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

Allstate’s Soya La Mala Suerte: Mayhem translated


I learn something new every day. Turns out that Allstate’s “Mayhem” has an Hispanic counterpart: Soya La Mala Suerte. In this 30-second spot, a driver is distracted by a hot girl in a bikini on a billboard and, well, you know how it’s going to end.


La Mala Suerte se puede cruzar en tu camino en cualquier momento. ¿Estás en buenas manos?

At the time of this writing, the clip on YouTube, posted Dec. 22, had 1,841 views, 12 likes and 11 dislikes.

On the Soy La Mala Suerte  (“I am Bad Luck” — Is this correct? I don’t speak Spanish.) Facebook page, 509 people liked the ad, 57 commented and 24 had shared it. As for the character’s page itself, 96,525 like the page and 4,863 were talking about it.


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EARLIER: Mommy! Mayhem needs a sippie cup!


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Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

3 thoughts on “Allstate’s Soya La Mala Suerte: Mayhem translated

  1. Pingback: Allstate’s Soya La Mala Suerte: Claw game spot « J's Pages

  2. You’re right! It is! I should have linked it! Thanks for the reminder!

  3. his facebook is pretty great too. facebook.com/soylamalasuerte