J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

When marketing goes bad: Pajama Jeans

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Thanks in part to a captivating infomercial that plays on loop during the hours we’re most vulnerable, America believes Pajama Jeans will solve their blue-jean-induced woes: the poor fit and the “uncomfortable” denim that usually come from wearing jeans that are simply too small. (“But I looked really good in these in 2002!”)

This is not the revolutionary product it is promoted to be; they’re simply slightly more tailored sweatpants. For $39.95, you could buy jeans that fit you. You will not look as good as the girl on the box. If you buy these, know that you’re just one step away from a sleeping-bag-size bag of off-brand Cheetos, a beanbag chair, and a surrender of all free will and purpose.

God save America.

The Pajama Jean informercial:

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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