EDITOR’S NOTE: This post originally appeared on J’s Pages in 2010 after I saw it on Yahoo! as a display ad. I’m reposting with updated YouTube views in the interest of the holidays.
With a scent that’s like making love to a lumberjack.
~ Mayhem the Fir Tree
Allstate’s “Mayhem” (played by Dean Winters) doesn’t take time off for Christmas. Instead, the “world’s greatest Douglas fir” — with a scent “like making love to a lumberjack” — becomes Mayhem when the twine comes undone on the way home and and lands in the path of an oncoming car.
As of this update, the clip has 894,081 views on YouTube, with 1,405 likes and 48 dislikes. On Dec. 14, 2010, the clip had 74,713 views on YouTube.
Agency: Leo Burnett, the folks who brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.