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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

REWIND from 2010: ‘Mayhem’ the fir tree

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EDITOR’S NOTE: This post originally appeared on J’s Pages in 2010 after I saw it on Yahoo! as a display ad. I’m reposting with updated YouTube views in the interest of the holidays.


With a scent that’s like making love to a lumberjack.

~ Mayhem the Fir Tree

Allstate’s “Mayhem” (played by Dean Winters) doesn’t take time off for Christmas. Instead, the “world’s greatest Douglas fir” — with a scent “like making love to a lumberjack” — becomes Mayhem when the twine comes undone on the way home and and lands in the path of an oncoming car.

As of this update, the clip has 894,081 views on YouTube, with 1,405 likes and 48 dislikes. On Dec. 14, 2010, the clip had 74,713 views on YouTube.

Agency: Leo Burnett, the folks who brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

One thought on “REWIND from 2010: ‘Mayhem’ the fir tree

  1. That’s “15 minute, moron insurance”.