J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

New holiday ‘Mayhem’ from Allstate

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UPDATE 6-5-2012: Allstate is updating its YouTube channel, and this video was not among those that were reposted. I found a clip on another channel, but the quality isn’t as good as the original.


UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

Behold!  Twelve days of “Mayhem” from Allstate — a montage of the year’s ads featuring Dean Winters in the role of “Mayhem.”

At the time of this writing, the clip on YouTube, posted just hours ago, had 307 views, 74 likes, 1 dislikes.

It was not posted on Facebook yet as of 8:59 p.m.

Agency: Leo Burnett, the folks who brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger, and Toucan Sam.

RELATED: 2010’s Holiday Mayhem


RECENT: Mayhem is the Sexiest GPS Alive


EARLIER: Mommy! Mayhem needs a sippie cup!


EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’


AND EVEN EARLIER: Hot Jogger, Teen Driver and more!



Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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