J's Page

For when I need more than 140 characters to finish a thought on marketing, media or message.

Rebecca Black’s ‘Black Friday’ commercial for Kohl’s

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ED’S NOTE: This post reflects my interest as a marketing student in advertising, search-engine optimization, and viral marketing. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

Leave it to American advertisers to resurrect from the dead one the most mocked viral videos ever and turn it into an equally irritating Black Friday commercial — because that day isn’t maddening enough.

At the urging of someone who shall remain anonymous, I am doing a post about Rebecca Black’s Friday song turned into Black Friday for Kohl’s Department store.

This is it. This is all I’m doing.

It’s infectious!

 

~ Anonymous J’s Pages reader

 
Yes, yes, it is. Infectious like the chicken pox — or herpes.
 

 

At the time of this writing, this nearly insufferable clip on YouTube had 41,535 views, 486 likes, and 576 dislikes.

Go Team Dislike!
 
RELATED: Rebecca Black’s official Friday video.

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

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