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Originally established for times when I needed more than 140 characters to finish a thought on marketing or media.

‘Mayhem’: The Sexiest GPS Alive


Allstate is offering some eye candy for “Mayhem” fans: A full-color photo of Dean Winters as the “Sexiest GPS Alive,” an obvious play on People magazine’s moronic tradition of lauding some half-wit no talent with great abs.

At the time of this writing, 19,551 Mayhem’s Facebook “liked” the new photo, 1,713 had something to say about it, and 3,663 shared it with their friends.






EARLIER: Mommy! Mayhem needs a sippie cup!


EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’


AND EVEN EARLIER: Hot Jogger, Teen Driver and more!


Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her clients'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

7 thoughts on “‘Mayhem’: The Sexiest GPS Alive

  1. Wow. Masters degree and bilingual. He must be a genius. A non-moronic genius!

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  3. I didn’t say Bradley Cooper was moronic. I said People magazine’s Sexiest Man alive is a “moronic tradition.”

  4. Bradley Cooper has a master’s degree and is bilingual, he’s hardly “moronic”…

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