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For when I need more than 140 characters to finish a thought on marketing, media or message.

‘Mayhem’ the Streaker: ‘300 pounds and painted blue’

3 Comments

UPDATE 5-31-2012: Allstate is updating its YouTube channel, and some videos are working and some are not. I’m trying to update the links as soon as Allstate reposts them. Thank you for your patience.

 
ED’S NOTE: This post reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.
 

 
Allstate’s beloved Mayhem is disrupting the game again, this time as a streaker who is “300 pounds, painted blue” and running through a football stadium. (“Go, State!”)

Allstate (NASDAQ: ALL) uploaded the 30-second clip Oct. 31 on YouTube. At the time of this writing, it had 1,565 views, 94 likes, 0 dislikes and 0 comments.

And apart from the cleats, I am completely naked.

 

~ Mayhem the Streaker

 
With Mayhem’s “nudity” pixelated, we follow along as security chases him from stadium and into traffic, where Mayhem causes a T-bone collision. Mayhem does his bit about the “if you got 15-minute insurance, it might not pay for this, so call Allstate. You could save cash and be better protected from mayhem, like me.” A “Woohoo!” and then the more serious call-to-action: “Shop less, get more. Make one call to an Allstate agent.”

At the time of this writing, Allstate had not posted “Super Fan” on Facebook, but a fan named Wendy did. At the time of this writing, 1 hour later, the clip had 1 like, 0 comments and 0 shares — but it’s early.

From the Facebook comments:
 

Thanks for posting this on youtube even if you didn’t post it here!
~ Wendy,
Facebook member

 
and
 

Thanks for posting this Wendy – I’ve been looking for it everywhere!! 🙂
~ Amy,
Facebook member

 
This is just speculation on my part, but the clip might not have been posted yet because it would have been lost on the Wall as the fans posted their photos of their Mayhem Halloween costumes, which is really cool to see. However, fans are looking for the ad, so I might have to reactivate my Facebook today and help ’em out.

About the Allstate YouTube Channel
(As of Nov. 1, 2011)

  • Channel Views: 436,016
  • Total Upload Views: 17,367,889
  • Joined:Feb. 28, 2006
  • Subscribers: 6,797 (up from 5,966 on Oct. 3)

AGENCY:  Leo Burnett, the folks that brought us product characters such as the Marlboro Man, Jolly Green Giant, Tony the Tiger and Toucan Sam.

* * * * * * * *

 

Love it? Hate it?

 

Tell me! (No registration required.)

 

EARLIER: Mommy! Mayhem needs a sippie cup!

 

EVEN EARLIER (AND FUNNIER): Mayhem: ‘I’m a raccoon’

 

AND EVEN EARLIER: Hot Jogger, Teen Driver and more!

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

3 thoughts on “‘Mayhem’ the Streaker: ‘300 pounds and painted blue’

  1. Pingback: ‘Mayhem’ the Ref: No bad calls with Allstate « J's Pages

  2. Pingback: Allstate’s DJ Mayhem throws a rave in your attic « J's Pages

  3. Pingback: Allstate’s Mayhem: A study in car maintenance « J's Pages

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