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KFC Famous Bowls: America’s failure pile with bacon!

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ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No products, services or agencies are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

UPDATE 12-06-2011: The original ad was pulled, but I found a version that intersplices commentary from Jim Gaffagin. “Yay, bacon!”

Is it possible that the failure pile in the sadness bowl could get even sadder?

One of the most bewildering fast-food marketing successes, the KFC Famous Bowl, has added BACON to the mound of mashed potatoes, gravy, chicken bits, corn and cheese, and behold! The KFC Cheesy Bacon Bowl.
 

Everything is better with bacon.

~ “Rachel,”
KFC employee

 

 

KFC (NASDAQ: YUM) introduced the Famous Bowls, its take on Shepherd’s Pie, in 2006. It became the most memorable product launched that year. Not long after, comic and writer Patton Oswalt seized on the absurdity of the dish, dubbing it a “failure pile in a sadness bowl.” Oswalt’s side-splittingly funny stand-up bit went viral, giving the bowls more publicity than KFC could have hoped for. (Warning: Oswalt’s clip is pee-in-your-pants funny, but he uses strong language. Put the headphones on if you’re at work or if the kids are still awake.)
 

 
It seems KFC is good natured about Oswalt’s hilariously devastating commentary on its best-selling product; the Colonel’s social media team even went so far as to engage the comedian on Twitter as the Cheesy Bacon Bowl launched.
 

 
Nicely played, Colonel.

At the time of this writing, the KFC ad, posted Oct. 14 on YouTube, had 33,648 views, 44 likes, 13 dislikes and 53 comments. UPDATE 12-06-2011: It has since been pulled.
 

I want to be an American. Does that mean I have to be fat first?
~ Adam,
YouTuber

 
Yes, Adam. I believe it’s in the naturalization laws.

About the KFC Channel
(As of Oct. 26, 2011)

  • Channel Views: 135,159
  • Total Upload Views: 1,275,294
  • Joined: March 27, 2007
  • Subscribers: 1,099

 

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RELATED: Patton Oswalt on the worst Christmas song ever

 

Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

2 thoughts on “KFC Famous Bowls: America’s failure pile with bacon!

  1. Pingback: Toyota Venza girl does an ad for McRib « J's Pages

  2. Pingback: Rewind: Patton Oswalt on the worst Christmas song ever « J's Pages

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