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For when I need more than 140 characters to finish a thought on marketing, media or message.

Toyota Venza commercial: ‘I’m pretty much killing it out here’

by 2 Comments

ED’S NOTE: The commentary here reflects my interest in advertising as a marketing student. No agencies or products are endorsed. The opinions expressed here are mine and in no way reflect the opinions of my employers.

“Old” people with the cool new Venza are horseback riding now! A lesser-known commercial for the Toyota crossover features a 20something worried about her parents now that she has moved cross country. (“It’s the worst thing that has ever happened to them.”) And as she’s “killing it out here,” her parents are zipping along the countryside in their Venza, only to ditch it to go horseback riding.
 

 

What do they do every day without me there?

 

Are they eating?

 

~ 20something in the Venza ‘Cross Country’ commercial

 
Despite the return to the range, the point is the empty-nester parents just “keep on rolling.”

For those of you who may be wondering why I’m writing about this commercial that was posted in early July, it’s because it’s getting more air time, which means I’m getting more search-engine hits from people looking for it. So I aim to please; I’m a slave to Googlers this way.

At the time of this writing, this clip on YouTube had 15,378 views, 39 likes and 2 dislikes. The most notable of the seven comments:
 

That’s the cleanest barn I’ve ever seen.

 

~ Anonymous YouTube commenter

 
Yes, it was. Especially to shelter horses.
 
AGENCY: Saatchi & Saatchi, LA.
 

* * * * * * * * *

 
About the Toyota YouTube Channel
(As of Sept. 26, 2011)

  • Channel Views: 4,837,162
  • Total Upload Views: 15,624,245
  • Joined: March 5, 2008
  • Subscribers: 10,650

 

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Author: Jacqui Barrineau

Jacqui Barrineau is a writer and editor who lives in the suburbs of Washington, D.C., with husband Trey, a Shetland Sheepdog, and two unhelpful-but-funny cats. Her work has appeared in "So to Speak" and "Calliope," and she's a regular contributor to the flash-fiction sites Paragraph Planet and Doorknobs & Bodypaint. Once upon a time, she was the audience engagement editor at USA Today. Now she does other fun things that involve advertising, marketing and social media. The views expressed here and in other outlets are hers, not her employers'. Outside of work, she's proud to serve on the Northern Virginia Community College Marketing Advisory Committee. As a committee member, she joins industry leaders in lending their knowledge and expertise to ensure the college's Marketing curriculum is relevant and responsive to the needs of the students and the surrounding business communities.

2 thoughts on “Toyota Venza commercial: ‘I’m pretty much killing it out here’”

Leave a comment

  1. Anonymous
    September 29, 2011 at 6:59 pm

    who is the actress?

    Reply

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